Tennis star Coco Gauff enjoys plenty of practice writing her signature, especially as the 18-year-old has risen to No. 11 in the WTA world rankings. Click here to read the story at forbes.com. Discussion Questions: What is product endorsement? Why do brands pay athletes and celebrities to endorse their products Read more…
Duke basketball coach Jon Scheyer has hired Rachel Baker, formerly of Nike and the NBA, as its first-ever general manager. Click here to read the story at usatoday.com. Discussion Questions: What is NIL? What is leadership? Why is leadership important in sports? How might hiring a GM help develop an Read more…
Ohio State needs $13 million through name, image and likeness deals to maintain its football roster beyond next season. Click here to read the story at usatoday.com. Discussion Questions: What is NIL? How did NIL change the landscape of college athletics? How are NIL deals currently regulated? Do you think college athletes Read more…
LeBron James won’t be playing in the NBA Finals this year, but he has still captured a new title: billionaire. Click here to read the story at cnbc.com. Discussion Questions: How did LeBron earn billionaire status? How might LeBron’s status as a billionaire represent an example of industry growth? What Read more…
Ian Jackson and Johnuel “Boogie” Fland are among the brightest stars in the firmament of high school basketball and now have business deals to prove it. Click here to read the story at nbcchicago.com. Discussion Topics: What is NIL? Who is eligible for a NIL deal? Why are brands interested Read more…
There’s a new class of Live Más Scholars! Today, the Taco Bell Foundation announced more than $8 million in scholarships to break down barriers to education for 772 passionate students looking to ignite change in their communities and across the country. Click here to read the story at nrn.com. Discussion Read more…
BodyArmor animates a quartet of star athletes to hype its caffeinated Edge sports drink in the brand’s first-ever national TV spot breaking during the NBA playoffs. Click here to read the story at musebycl.io. Discussion Questions: What is positioning? What message is BodyArmor communicating to consumers with this campaign? What Read more…
Two-way star Shohei Ohtani received countless accolades during his incredible 2021 season that saw him win the American League MVP Award unanimously, get awarded the Commissioner’s Historic Achievement Award and become the first player to be elected an All-Star as both a pitcher and a position player. Click here to Read more…
Major League Baseball and American Dairy Queen Corporation (ADQ), a leader in iconic treats and food, today announced a new integrated marketing partnership that brings together two beloved American brands this summer. To amplify this relationship, ADQ has also partnered with MLB All-Stars Tim Anderson, Cody Bellinger, Bryce Harper and Read more…
Tiger Woods’ presence at Augusta National this week 14 months removed from a devastating leg injury was shocking on its own. Then people saw his shoes. Click here to read the story at yahoo.com. Discussion Questions: What is endorsement? Why do brands pay athletes and celebrities to endorse their products and Read more…