When a NASCAR driver goes into the free market, they often have to not only show what they can do on the track, but the value they can bring to the team when it comes to sponsorship. Click here to read the story at Forbes.com. Discussion Questions:
Starting tomorrow, the entire basketball world sets its sights on Salt Lake City, Utah, for NBA All-Star Weekend. Click here to read the story at si.com. Discussion Questions:
M&M’S says it’s renaming its candy Ma&Ya’s – or at least that’s what it would have consumers believe, per its latest teaser. Click here to read the story at thedrum.com. Discussion Questions:
More often than not, my food—be it nachos, tacos, quesadillas, whatever—is just a vessel for hot sauce. I’ll douse just about anything in an entire bottle of the stuff. A sentiment that, apparently, I share with NBA super stud Joel Embiid. The 76ers star center is teaming up with Mountain Dew for the brand’s Read more…
Lay’s has teamed with Grammy-nominated artist Anitta for a Latino TV spot, “Beat of Joy,” that features a remix of the Brazilian star’s hit song “Envolver,” per a press release. The effort is an extension of the Frito-Lay brand’s “Stay Golden” platform. Click here to read the story at marketingdive.com. Discussion Read more…
Lebron James’ son Bronny got most of the headline play, but there’s another big story in the recent Nike NIL deal allowing college athletes to get paid. At a time of increased scrutiny about the pay gap between male and female athletes, the Nike deals show that female collegiate and Read more…
After introducing a S’mores Collection earlier this year, Pepsi now launches a cheeky limited-time Nutmeg flavor cola centered around the game’s craftiest move as fans across the globe tune in to the 2022 Qatar World Cup matches. Click here to read the story at hypebeast.com. Discussion Questions: What is a mega event? Is the FIFA World Read more…
As the World Cup kicks off today and advertisers jockey for position in soccer’s quadrennial superevent, it isn’t a flashy commercial but a muted, brooding print ad that’s getting most of the attention—including staggering like counts on Instagram and plaudits from every corner of the ad world and beyond. Click Read more…
McDonald’s unveiled its largest global campaign to date timed to the 2022 FIFA World Cup, per details shared with Marketing Dive. Titled, “Wanna go to McDonald’s?,” the effort will launch across 75 markets at the same time. Click here to read the story at marketingdive.com. Discussion Questions: What is sponsorship? Read more…
Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men’s World Cup in Qatar, which begins Sunday. Click here to read the story at adweek.com. Discussion Questions: What are broadcast rights? Why did Fox invest billions in the rights to broadcast the Read more…