2.2 - Fandom
How Angel Reese is cashing in after hitting 1 million Instagram followers
As Angel Reese said in an Instagram caption: “Yesterday’s price is not today’s price.” Click here to read the story at nypost.com. Discussion Questions:
8.1 - Sponsorship
Why Isn’t Brooks Koepka Wearing LIV Golf Logos At The Masters?
Of all the LIV Golf players in the field at this year’s Masters, the performance of Brooks Koepka was by far the most outstanding of the first two rounds. Click here to read the story at golfmonthly.com. Discussion Questions:
1.7 - Market Research
The Verdict Is In: Aaron Judge Is MLB’s Most Popular Player
MLB may be experiencing a youth movement, but it is the league’s veterans who remain fans’ favorite players. Click here to read the story at morningconsult.com. Discussion Questions:
2.1 - Sports & Entertainment Industry
Iowa’s Elite 8 victory out-rated any NBA regular season game on ESPN this season
When Caitlin Clark and the Iowa Hawkeyes upset the top-ranked and previously undefeated South Carolina Gamecocks in the second semifinal of the 2023 NCAA women’s basketball tournament on Friday night a lot of people watched. Also, Iowa’s Elite 8 victory over Louisville out-rated any NBA regular season game broadcast on Read more…
1.4 - Target Markets
ESPN, Pizza Hut engage second screens in a play for younger audiences during March Madness
With the NCAA Women’s and Men’s March Madness tournaments currently underway — until March 26 — brands are looking to engage with college basketball fans through social media and connected TV. Click here to read the story at digiday.com. Discussion Questions:
8.1 - Sponsorship
AT&T NCAA Marketing Calls: Madness Loves Company
AT&T, which just extended its corporate alliance with the NCAA, is now getting down to the business of covering the March Madness airwaves with its multi-media campaign. Click here to read the story at nysportsjournalism.com. Discussion Questions:
2.3 - The SEM Product
Sabrina Ionescu’s First Signature Shoe with Nike Features ‘Easter Eggs’ of WNBA Star’s Personal Story
Sabrina Ionescu is all about the details. The WNBA star announced her first signature shoe and apparel collection with Nike on Thursday, making her the first women’s basketball player to deliver a unisex signature collection with the iconic shoe brand. And the sharpshooter brought her keen eye to the design process. Read more…
1.3 - Marketing Mix
Adidas has piles of Kanye West’s Yeezy shoes and no idea what to do with them — ‘If you can’t sell and you can’t destroy, what’s your option?’
During the call, an analyst pointed out the difficulties of either selling or destroying the gear, and asked Chief Executive Bjorn Gulden what Adidas’ options were for getting rid of it all. Click here to read the story at marketwatch.com. Discussion Questions:
1.6 - Positioning
Powerade strives to go ‘From underestimated to undeniable’ wielding NBA star Ja Morant
Coca-Cola’s Powerade named NBA superstar Ja Morant as the face of its largest campaign to date. The work represents part of the brand’s plan to supersede its competitors in the sports drink category. Click here to read the story at thedrum.com. Discussion Questions:
11.1 - Functions of Communications
The marketing behind the six-figure gift bags given to Oscar nominees
Since 1999, Lash Fary has been curating (very expensive) Hollywood award show gift bags via his company, Distinctive Assets—and making headlines for it. Click here to read the story at marketingbrew.com. Discussion Questions: