Following up on a NBA Championship run earlier this summer, two-time league MVP Nikola Jokić couldn’t have asked for better timing to be a sneaker free agent. As interest from several brands throughout the industry unfolded throughout the fall, “The Joker” now has his new brand partner in place, signing Read more…
As football season heats up with championship games just around the corner, football fans may need an extra boost of encouragement (as well as fiber and plant-based protein) to cheer their team on to victory at their next tailgate. Click here to read the story at prnewswire.com. Discussion Questions:
New Balance basketball has added another star to their already impressive stable, with Cleveland Cavaliers guard Darius Garland announcing that he is signing to the brand. Click here to read the story at sportingnews.com. Discussion Questions:
Tennis is trendy. Non-traditional tennis apparel brands have taken notice. To attract more consumers, companies that haven’t before sponsored tennis players—or crafted tennis apparel—have spent the last few years entering the tennis world. Click here to read the story at forbes.com. Discussion Questions:
Country music legend Dolly Parton dropped her first rock album today, featuring nine original songs, 21 covers, and collabs with Paul McCartney, Lizzo, Joan Jett, and others. Click here to read the story at thehustle.co. Discussion Questions:
Another sign that it’s Taylor Swift and Travis Kelce’s world and we’re just living in it: the Kansas City Chiefs tight end has his own BBQ on sale at Walmart. Click here to read the story at usatoday.com. Discussion Questions:
his year marks the first time in the 14-year history of SportsPro’s 50 Most Marketable Athletes that qualitative research has been integrated with quantitative metrics to determine the final ranking. SportsPro and NorthStar’s methodology comprised three main assessment stages. First, the entire sports ecosystem was mapped out and narrowed Read more…
Just in time for the start of the NBA season, the global award-winning brand Skechers hits the hardwood with its inaugural line of technical basketball shoes that offer elite performance and all-star quality for every level of athlete. Click here to read the story at si.com. Discussion Questions:
LSU All-American Angel Reese has a new endorsement deal with a major shoe and athletic apparel company. Click here to read the story at apnews.com. Discussion Questions:
NBA icon Shaquille O’Neal was instrumental in the Authentic Brands Group acquisition of Reebok in August 2021. Now, the basketball legend has been tapped to lead the athletic brand’s reemergence in the sport he knows best. Click here to read the story at footwearnews.com. Discussion Questions: