Hellmann’s is the latest among a growing group of newcomers to the Super Bowl that not only have seen higher sales growth during the pandemic, but also want to showcase a commitment to social responsibility. Parent company Unilever, one of the world’s biggest advertisers with brands including Dove soap and Read more…
One-take bake. It’s what Progressive’s chief marketing officer Jeff Charney calls Cleveland Browns quarterback Baker Mayfield. In an interview with CNBC on Thursday, Charney praised Mayfield’s sports marketing appeal, and with the team still in the National Football League’s playoffs, the insurance firm is expecting a big weekend with its Read more…
The wrestler-turned-actor-turned-entrepreneur is entering the energy drink business with ZOA, a health drink made with natural caffeine and superfoods. The venture partners Dwayne Johnson — aka “The Rock” — with his ex-wife and fellow fitness entrepreneur, Dany Garcia, Garcia’s husband Dave Rienzi and beverage industry veteran John Shulman. Click here Read more…
Major League Baseball has clamored for a breakthrough superstar to capture the public’s attention since Derek Jeter hung up his cleats in 2014. Pretenders to the throne have come and gone, but the answer might be a 21-year-old, bat-flipping Dominican who favors frosted dreadlocks, flashy socks, mirrored sunglasses and unbuttoned Read more…
Sarah Fuller would have made more than history this weekend for a memory if name, image and likeness (NIL) were allowed in the NCAA. She’d be significantly richer. The potential earning power of the Vanderbilt soccer goalie-turned-football blew up in the last week after she become the first female athlete Read more…
Under Armour announced Monday the launch of the Curry Brand with NBA star Stephen Curry, a long-time Under Armour athlete, in a bid to reach younger consumers and compete with Nike and its Jordan Brand. The new line, which launches on CurryBrand.com this week, features shoes and clothes for a Read more…
Another top star in the National Basketball Association will be endorsing sports drink maker Gatorade — but this one is a budding music star as well. Lillard, the Portland Trail Blazers’ superstar guard, agreed to an endorsement deal with Gatorade, the company announced on Friday. Click here to read the Read more…
LaMelo Ball will soon be lacing up his kicks in the NBA, but he won’t be wearing Big Baller Brand. The youngest Ball chose to go a different direction than BBB, instead signing a shoe deal with Puma in October. It adds Ball to a burgeoning list of rising stars Read more…
Just eight days after McDonald’s kicked off its collaboration with rapper Travis Scott, the fast-food giant is reporting some ingredient shortages tied to the promotion. The meal comes with a Quarter Pounder burger with cheese, bacon and shredded lettuce, Sprite soda and fries dipped in BBQ sauce, for just $6. Click here to Read more…
Ahead of his world title defense at UFC 253, Israel Adesanya has lined up a sponsorship deal with Puma. Puma made the announcement with a special video showing the Nigerian-born New Zealand mixed martial arts fighter standing ontop of Auckland’s Sky Tower. The undefeated UFC Middleweight Champion now stands as Read more…