An ad for AT&T titled “What A Pro Wants” is being dubbed by some as “the worst commercial in history” after airing excessively, but maybe that is what the phone and internet provider wanted. Click here to read the story at usatoday.com. Discussion Questions:
QVC is bowing to the prevailing demographic trends with the launch of a massive business and programming initiative targeted women over the age of 50. Click here to read the story at variety.com. Discussion Questions:
NC State forward DJ Burns Jr. has wasted no time in capitalizing on his newfound national stardom. Click here to read the story at foxsports.com. Discussion Questions:
March Madness Sneaker Explainer: What college basketball fans need to know about sneakers this year. Click here to read the story at si.com. Discussion Questions:
It’s a new year and new era for NASCAR, and the new Cup series starts with the opening points race, the Great American Race — the Daytona 500 — on February 18. In a move only slightly surprising, DJ Khaled, a Grammy-winning rap artist, will get to wave the green Read more…
* Teacher Note: Consider sharing the “Clarkonomics” infographic in class to help steer any class discussion around this news story. You can download the infographic from the “Bonus Content” section of the website, accessible from your “My Account” page. Cailtin “Clarkonomics” Caitlin Clark made history Thursday as women’s college basketball’s Read more…
Celebrity spokespeople can be an asset to a business–but when it comes to ads, they may not be a brand’s best option. Click here to read the story at inc.com. Discussion Questions:
Less than two months ago, Solo Stove embarked on what was widely heralded as a genius marketing campaign. Click here to read the story at adweek.com. Discussion Questions:
Roughly 28 months ago, the college sports landscape underwent a tectonic shift. After mounting pressure from state laws and a Supreme Court decision, the NCAA put an interim policy in place, allowing college athletes to profit off their name, image and likeness for the first time since the governing body’s Read more…
Following up on a NBA Championship run earlier this summer, two-time league MVP Nikola Jokić couldn’t have asked for better timing to be a sneaker free agent. As interest from several brands throughout the industry unfolded throughout the fall, “The Joker” now has his new brand partner in place, signing Read more…