7.1 - Understanding Sales
NFL renews its sponsorship deal with Pepsi, but without the Super Bowl halftime show
The NFL and Pepsi officially renewed their sponsorship deal, but Super Bowl halftime rights are going back on the market. Click here to read the story at CNBC.com. Discussion Questions: What is sponsorship inventory? How might the Super Bowl halftime show represent an example of sponsorship inventory? What is a Read more…