6.1 - Branding

Planning a Super Bowl-themed Marketing Campaign? 5 Tips for Staying In Bounds

With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National Football League (NFL) more closely than a shutdown corner on a wide receiver. Because there is Read more…

By Chris Lindauer, 4 years02/07/2021 ago

8.1 - Sponsorship

The NFL’s wild sponsorship rules for 2020 draft could cost players up to $50K (CE)

If an NFL draft prospect is drinking out of a soda can while being shown on the April 23-25 broadcast, it can’t be Coca-Cola. And if he’s eating candy, it can’t be a Reese’s Peanut Butter Cup. Those are only two of the rules on a long list of corporate do’s Read more…

By Chris Lindauer, 5 years04/19/2020 ago