Basketball star LeBron James is the latest celebrity to team up with cryptocurrency exchange Crypto.com on its splashy marketing blitz that already includes actor Matt Damon and naming rights for a Los Angeles sports arena. Click here to read the story at fortune.com. Discussion Questions: What is the difference between Read more…
Sponsors of the Olympics are walking a tightrope ahead of the Beijing Winter Games next month as worsening geopolitical tensions force them to consider downplaying their involvement without upsetting China. Click here to read the story at cnn.com. Discussion Questions: What is a product? Do you think the Winter Olympic Games represents Read more…
Each year, Super Bowl halftime show sponsor Pepsi ups its promotional game a bit more over the year prior. And in the lead up to Super Bowl LVI Feb. 13 on NBC, the soft drink giant is trying out a few new tricks — possibly since there are five musical Read more…
During the pandemic, Tyson Apostol, a gregarious former contestant on multiple seasons of the hit CBS show “Survivor,” made a well-timed career pivot. He took a step back from reality TV and went all in on pickleball. Click here to read the story at Bloomberg.com. Discussion Questions: What is pickleball? Read more…
Arkansas and Missouri have a common border, which the University of Arkansas notes has a history of “disputed demarcations.” These historical disputes turned modern-day competition eventually spurred a college football game known as the Battle Line Rivalry between the University of Arkansas and the University of Missouri. Click here to read Read more…
Judging by developments in the business of racing, it’s clear that corporate America simply can’t get enough of Bubba Wallace. Simply put, the 28-year old driver from Alabama and the first Black driver to win a NASCAR Cup Series race in stock car racing’s modern era has become a marketing Read more…
When I recently sat down with Dallas Stars’ head honcho Brad Alberts, his long-running hockey franchise had just shared some big news. The previous day, the National Hockey League announced that the Stars would play in the 2021 Kraft Hockeyville game—an annual competition that takes place in a city that Read more…
Staples Center is getting a new name for Christmas: Crypto.com Arena. The downtown Los Angeles venue — home of the Lakers, Clippers, Kings and Sparks — will wear the new name for 20 years under a deal between the Singapore cryptocurrency exchange and AEG, the owner and operator of the Read more…
The renewal of the NBA franchise’s deal with Rakuten, which first starred in 2017, will see the company continue as the Warriors’ official e-commerce partner, video-on-demand partner, and affiliate marketing partner. The original deal was reported to be worth US$20 million a year, one of the biggest patch deals in the NBA. Read more…
Chipotle is making its biggest push yet into professional sports with the multiyear NHL sponsorship, which builds on existing ties to the hockey world through a USA Hockey pact dating back to 2018. The NHL kicked off its regular season last month. Click here to read the story at marketingdive.com. Read more…