Nationwide Arena becomes newest venue to deploy checkout-free shopping, elevating the fan experience by eliminating the checkout line. Click here to read the story at nhl.com. Discussion Questions:
The ‘Official Soup Sponsor of the NFL’ is taking soup into the metaverse by launching the Chunky FuelUp Tournament, an immersive experience featuring Fortnite Creative. Click here to read the story at prnewswire.com Discussion Questions:
BioSteel Sports Nutrition Inc. (“BioSteel”) today announced a series of multi-year partnerships that expand its growing presence in the National Hockey League (NHL®) and name the brand the new Official Sports Hydration Partner of six franchises: the Anaheim Ducks, Carolina Hurricanes, Chicago Blackhawks, Columbus Blue Jackets, Pittsburgh Penguins and Tampa Bay Read more…
After introducing a S’mores Collection earlier this year, Pepsi now launches a cheeky limited-time Nutmeg flavor cola centered around the game’s craftiest move as fans across the globe tune in to the 2022 Qatar World Cup matches. Click here to read the story at hypebeast.com. Discussion Questions: What is a mega event? Is the FIFA World Read more…
In 2018, it had a global viewership of 3.5 billion. Click here to read the story at outbrain.com. Discussion Questions: What is the difference between the marketing of sports and marketing through sports? Fox launched a massive campaign promoting its coverage of this year’s World Cup. Is that an example Read more…
McDonald’s unveiled its largest global campaign to date timed to the 2022 FIFA World Cup, per details shared with Marketing Dive. Titled, “Wanna go to McDonald’s?,” the effort will launch across 75 markets at the same time. Click here to read the story at marketingdive.com. Discussion Questions: What is sponsorship? Read more…
As the North American Regional Supporter of the FIFA World Cup Qatar 2022™, Frito-Lay North America is preparing fans for the FIFA World Cup with everything they need to enhance their at-home viewing experience. Click here to read the story at prnewswire.com. Discussion Questions: What is the FIFA World Cup? What is Read more…
The NHL is debuting digitally enhanced dasherboards (DED) for all games this season that will “erase and replace” the advertising found on arena rink boards with virtual ads on broadcasts. Click here to read the story at espn.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports teams and Read more…
Hockey sponsorship has become a bit of a theme in Canadian marketing this year. A few months ago, a number of top brands wanted nothing to do with Hockey Canada after ugly allegations of sexual assault against Team Canada players surfaced. Click here to read the story at the-message.ca. Discussion Read more…
Apple Music will be the new sponsor of the Super Bowl halftime show, the NFL announced early Friday morning. Click here to read the story at espn.com. Discussion Questions: What is sponsorship? What is sponsorship inventory? Do you think the Super Bowl halftime show represents an example of sponsorship inventory? Read more…