NHL jerseys are switching from Adidas to Fanatics, and fans aren’t happy about it. Click here to read the story at businessinsider.com. Discussion Questions:
AT&T, which just extended its corporate alliance with the NCAA, is now getting down to the business of covering the March Madness airwaves with its multi-media campaign. Click here to read the story at nysportsjournalism.com. Discussion Questions:
Nissan sure gets high mileage from college sports mascots in its advertising. This capering costumed crew rock the nameplate’s Heisman House campaign every fall. Click here to read the story at musebycl.io. Discussion Questions:
Today, Pizza Hut announces the return of a beloved, limited-edition offering from the 1990s: Mini Basketballs. Click here to read the story at nrn.com. Discussion Questions:
Super Bowl is a big day for restaurants serving wings, pizza and nachos—but it’s only one day. Click here to read the story at restaurantbusinessonline.com. Discussion Questions:
When a NASCAR driver goes into the free market, they often have to not only show what they can do on the track, but the value they can bring to the team when it comes to sponsorship. Click here to read the story at Forbes.com. Discussion Questions:
Disney Advertising has sold out all available ad time for this year’s NHL All-Star Game and NHL All-Star Skills events, per details shared with Marketing Dive. Together, the events have drawn 12 unique sponsors and 34 unique advertisers. Click here to read the story at marketingdive.com. Discussion Questions:
STARRY, PepsiCo’s newly unveiled lemon lime flavored soda, will become the official soft drink of the NBA, the WNBA and NBA G League in North America. Click here to read the story at prnewswire.com. Discussion Questions:
Among the most perplexing questions in sports is why the NFL opted to use an ancient and often confusing numbering system to denote its marquee game LVII years ago. Click here to read the story at themessage.ca. Discussion Questions:
Similarly to the speed at which ice water warms in one of their tumblers or water bottles, Yeti is taking a slow and steady approach when it comes to sports marketing. Click here to read the story at Forbes.com. Discussion Questions: