8.2 - Sponsorship Strategies

How WWE engaged its worldwide fans and sponsors ahead of Summerslam 2020

It’s only a few days before SummerSlam, arguably entertainment brand WWE’s second most important annual event, being staged this year in Orlando, Florida with one huge change – this year, it will have no fans present as a result of the coronavirus pandemic. Click here to read the store from thedrum.com. Questions Read more…

By Chris Lindauer, 4 years08/24/2020 ago

3.1 - Revenue

Pepsi champions football fans stuck at home as sports marketing shifts focus

With fall fast approaching, marketers would typically be kicking into high gear for the return of professional football, as the National Football League (NFL) remains one of the last bastions of destination TV viewing. But, as with so many major events this year, exactly how the season will shape up Read more…

By Chris Lindauer, 4 years08/24/2020 ago