We have a name for the recently green-lit Manchester arena: Co-op Live, as Oak View Group (OVG) partners with Co-op, the largest consumer co-operative in the United Kingdom. The Co-op has become a major player in the UK’s music scene, with pop-up shops at events like the Glastonbury Festival. It’s also synonymous with Manchester, opening Read more…
Fans of the San Francisco 49ers will see a roughly 25% uptick in branded content across the team’s social channels over the course of the NFL season this year. That’s because of the coronavirus pandemic, of course, as the team is transitioning advertising from brand partners that’s typically appeared in Read more…
EA Sports Madden NFL 21 Championship Series (MCS21) will have the most corporate partners in the esports competition’s history, it has been announced. The non-endemic sponsors so far include Pizza Hut, Snickers, Oakley, Gillette and Campbell’s Chunky. Each brand will be deeply integrated into the series through customized sponsorship experiences. Click here for Read more…
Hyundai is partnering with World Wrestllng Entertainment and the United Nations for two separate activations. The WWE project is a 10-episode content series called “Drive For Better.” It features WWE Superstars telling stories and taking part in appearances across the country that demonstrate WWE and Hyundai’s mutual dedication to enriching Read more…
Subway restaurants, the Official Sandwich Sponsor of the National Football League ,?is bringing players and fans together through a friendly competition to get them dancing on-the-field and on social to raise money for a worthy cause. With choreography led by NFL legend and notorious high-stepper, Deion “Primetime” Sanders, Subway dubbed Read more…
Kia Motors America is partnering with the Television Academy for what the automaker is calling a first-of-its-kind integration. The K5 will be prominently featured in high-profile moments during the telecast. Each K5 appearance will highlight the midsize sedan’s style, performance and driving dynamics. Click here to read the story from mediapost.com. Questions Read more…
Wayyy back in the spring, when fans went to games and we were readying for March Madness and Opening Day for MLB, the social space was all a-twitter over baseball’s latest break with tradition…MLB was going to allow the Nike Swoosh to appear on the front of uniforms as part Read more…
Two of the country’s top college football conferences will postpone their fall seasons. That could mean billions of dollars in losses — for universities, college towns and companies built around the American college football spectacle. Sportswear companies in particular stand to lose out on one of their biggest investments and most Read more…
The National Basketball Association has signed a multiyear partnership with Oculus that makes the Facebook-owned virtual reality platform an official marketing partner of the league and the first-ever virtual reality headset partner of the NBA, Women’s National Basketball Association, and NBA G League. Click here to read the story from sportsbusiness.com. Questions Read more…
It’s only a few days before SummerSlam, arguably entertainment brand WWE’s second most important annual event, being staged this year in Orlando, Florida with one huge change – this year, it will have no fans present as a result of the coronavirus pandemic. Click here to read the store from thedrum.com. Questions Read more…