As part of a four-year marketing and licensing partnership between the NBA and Mondelez International, limited edition Oreo cookies featuring the logos of six dynastic NBA franchises will roll out on store shelves starting March 29. Photo courtesy of Mondelez International. The NBA and Mondelez International announced a multiyear licensing and marketing Read more…
Avocados From Mexico (AFM), the No. 1 selling brand of avocados in the U.S, is teaming up with Mission® Foods, the leading tortilla brand in the U.S., for the second consecutive year for the return of “Taco Tip Off.” The promotional program celebrates the college basketball season and championship and offers a full Read more…
Today, the Recording Academy proudly announced its official marketing partners for the 2021 GRAMMY Awards show, officially known as the 63rd GRAMMY Awards. Bulova, Facebook, IBM, JBL, Mastercard, Pandora, PEOPLE, and SiriusXM are all supporters of this year’s GRAMMY Awards, as well as events taking place throughout GRAMMY Week. “We are fortunate to be putting on the 63rd Read more…
Wendy’s 2020 breakfast rollout was muted by the start of the pandemic yet still spelled success for the chain, which grew U.S. sales last year and swiped the No. 2 fast-food burger spot away from Burger King. Click here to read the story at adage.com. Discussion Questions: Based on information Read more…
As the NBA prepares to hold its reconfigured All-Star Game and events all on March 7 in Atlanta’s State Farm Arena, league marketing partners and other NBA-related alliances are seeking to make the most of a one-day national (TNT) and global audience. Among the brands that have signed deals and/or activated in time for the Read more…
The Portland Timbers have a new primary jersey and a brand new sleeve sponsor. The Timbers unveiled their new green and gold jersey Tuesday, at the same time that they announced a new sponsorship deal with video-sharing app TikTok. The TikTok logo will appear on the right sleeve of both Timbers and Read more…
Popular northeastern coffee and doughnut brand Dunkin’ is stepping into the realm of esports today with a sponsorship involving Twitch Rivals. The sponsorship will begin today with a three-day VALORANT competition that starts at 5pm CT. The eight-team, round-robin competition will include a $50,000 prize pool. Click here to read the story Read more…
Four days before Under Armour endorser Tom Brady heads to his 10th Super Bowl, the Baltimore athletic apparel maker said it’s dropping an on-field contract with the National Football League. But Under Armour also said Wednesday that it has no plans to end or change its endorsement deal with the Read more…
With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National Football League (NFL) more closely than a shutdown corner on a wide receiver. Because there is Read more…
The NFL built it. Friday, they will come. Football fans by the thousands, looking for a touch of the Big Game magic that Super Bowl 55 at Raymond James Stadium is rubbing off on the rest of the city. Click here to read the story at tampabay.com. Discussion Questions: What Read more…