The universal breadth and appeal of sports continues to present brand sponsors with significant upside, both through exposure and how well consumers regard brands’ involvement. Combined, sports activations are doing more than boosting brand awareness—they’re leading to higher conversion rates. Click here to read the story at nielsen.com. Discussion Questions: Read more…
The Fifa World Cup draw begins the countdown for the biggest sporting event on the planet – but the tournament has been mired in controversy since Sepp Blatter announced Qatar as the host nation 12 years ago. This World Cup takes us into uncharted territory in more ways than one. Click here Read more…
Pickleball is not only your parents’ sport anymore. The game, a paddle sport similar to tennis, is often associated with retirement homes or country clubs. After a spike in popularity during the pandemic, however, pickleball has gone mainstream. Click here to read the story at morningbrew.com. Discussion Questions: What is Read more…
This isn’t Coca-Cola’s first partnership with Riot Games. The beverage brand sponsored various competitive League of Legends events, including the annual League of Legends World Championship, from 2013 to 2016. Click here to read the story at digiday.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports and entertainment Read more…
March Madness is just around the corner – and as the sporting event’s official breakfast and hamburger, Wendy’s has a flurry of new promotional offerings supported by ads with NBA legend Reggie Miller. The new campaign features the brand’s trademark humor, and is also aimed at boosting engagement with the Read more…
The Los Angeles Rams won their second Super Bowl in franchise history, beating the Cincinnati Bengals on Sunday. But NFL sponsors Nike, Pepsi and Bose also came out on top, according to an early version of in-game media valuations seen by CNBC. Click here to read the story at cnbc.com. Read more…
The National Football League is nearing $2 billion in partnership fees, the most in professional sports. Agreements from betting firms and technology companies helped the NFL lure a record $1.8 billion in sponsorship revenue, sports partnerships consultancy firm IEG told CNBC. Click here to read the story at cnbc.com. Discussion Read more…
The idea that forever changed Super Bowl halftimes struck Jay Coleman while watching Snoopy conduct a marching band and Charlie Brown twirl a baton. Click here to read the story at sports.yahoo.com. Discussion Questions: What is sponsorship? What is sponsorship inventory? How does the Super Bowl halftime show represent an example of Read more…
Basketball star LeBron James is the latest celebrity to team up with cryptocurrency exchange Crypto.com on its splashy marketing blitz that already includes actor Matt Damon and naming rights for a Los Angeles sports arena. Click here to read the story at fortune.com. Discussion Questions: What is the difference between Read more…
Sponsors of the Olympics are walking a tightrope ahead of the Beijing Winter Games next month as worsening geopolitical tensions force them to consider downplaying their involvement without upsetting China. Click here to read the story at cnn.com. Discussion Questions: What is a product? Do you think the Winter Olympic Games represents Read more…