STARRY, PepsiCo’s newly unveiled lemon lime flavored soda, will become the official soft drink of the NBA, the WNBA and NBA G League in North America. Click here to read the story at prnewswire.com. Discussion Questions:
Among the most perplexing questions in sports is why the NFL opted to use an ancient and often confusing numbering system to denote its marquee game LVII years ago. Click here to read the story at themessage.ca. Discussion Questions:
Similarly to the speed at which ice water warms in one of their tumblers or water bottles, Yeti is taking a slow and steady approach when it comes to sports marketing. Click here to read the story at Forbes.com. Discussion Questions:
Nationwide Arena becomes newest venue to deploy checkout-free shopping, elevating the fan experience by eliminating the checkout line. Click here to read the story at nhl.com. Discussion Questions:
The ‘Official Soup Sponsor of the NFL’ is taking soup into the metaverse by launching the Chunky FuelUp Tournament, an immersive experience featuring Fortnite Creative. Click here to read the story at prnewswire.com Discussion Questions:
BioSteel Sports Nutrition Inc. (“BioSteel”) today announced a series of multi-year partnerships that expand its growing presence in the National Hockey League (NHL®) and name the brand the new Official Sports Hydration Partner of six franchises: the Anaheim Ducks, Carolina Hurricanes, Chicago Blackhawks, Columbus Blue Jackets, Pittsburgh Penguins and Tampa Bay Read more…
The Cowboys are trying to keep up with the Joneses. Click here to read the story at profootballtalk.com. Discussion Questions:
After introducing a S’mores Collection earlier this year, Pepsi now launches a cheeky limited-time Nutmeg flavor cola centered around the game’s craftiest move as fans across the globe tune in to the 2022 Qatar World Cup matches. Click here to read the story at hypebeast.com. Discussion Questions: What is a mega event? Is the FIFA World Read more…
In 2018, it had a global viewership of 3.5 billion. Click here to read the story at outbrain.com. Discussion Questions: What is the difference between the marketing of sports and marketing through sports? Fox launched a massive campaign promoting its coverage of this year’s World Cup. Is that an example Read more…
McDonald’s unveiled its largest global campaign to date timed to the 2022 FIFA World Cup, per details shared with Marketing Dive. Titled, “Wanna go to McDonald’s?,” the effort will launch across 75 markets at the same time. Click here to read the story at marketingdive.com. Discussion Questions: What is sponsorship? Read more…