2.2 - What is SEM
NASCAR Has a Marketing Problem
From the mid-1990s to the early 2000s, NASCAR exploded in popularity. Click here to read the story at frontstretch.com. Discussion Questions:
8.1 - Sponsorship
Sponsors are wising up to deals with esports teams and adjusting spending accordingly
Esports sponsorship is in a bind. Gone are the gold-rush days of 2017-2020, where brands jumped at ambitious pitches from teams that believed their own hype. Click here to read the story at digiday.com. Discussion Questions:
8.1 - Sponsorship
Why Isn’t Brooks Koepka Wearing LIV Golf Logos At The Masters?
Of all the LIV Golf players in the field at this year’s Masters, the performance of Brooks Koepka was by far the most outstanding of the first two rounds. Click here to read the story at golfmonthly.com. Discussion Questions:
11.1 - Functions of Communications
Some NHL fans are not happy about the league’s new choice for its jerseys
NHL jerseys are switching from Adidas to Fanatics, and fans aren’t happy about it. Click here to read the story at businessinsider.com. Discussion Questions:
8.1 - Sponsorship
AT&T NCAA Marketing Calls: Madness Loves Company
AT&T, which just extended its corporate alliance with the NCAA, is now getting down to the business of covering the March Madness airwaves with its multi-media campaign. Click here to read the story at nysportsjournalism.com. Discussion Questions:
2.2 - Fandom
College Mascots Hit the Road for Nissan in Race to March Madness
Nissan sure gets high mileage from college sports mascots in its advertising. This capering costumed crew rock the nameplate’s Heisman House campaign every fall. Click here to read the story at musebycl.io. Discussion Questions:
3.3 - Industry Trends
Pizza Hut brings back limited-edition mini basketballs for the first time since the 1990s
Today, Pizza Hut announces the return of a beloved, limited-edition offering from the 1990s: Mini Basketballs. Click here to read the story at nrn.com. Discussion Questions:
11.3 - Social Issues in SEM
As March Madness begins, restaurants make a mad dash to snag fans
Super Bowl is a big day for restaurants serving wings, pizza and nachos—but it’s only one day. Click here to read the story at restaurantbusinessonline.com. Discussion Questions:
3.1 - Sports Business Fundamentals
‘Unmarketable’ Kyle Busch, RCR Have Plenty Of Sponsors As NASCAR Daytona 500 Starts New Season
When a NASCAR driver goes into the free market, they often have to not only show what they can do on the track, but the value they can bring to the team when it comes to sponsorship. Click here to read the story at Forbes.com. Discussion Questions:
2.1 - Sports & Entertainment Industry
Disney sells out ad time for NHL All-Star events
Disney Advertising has sold out all available ad time for this year’s NHL All-Star Game and NHL All-Star Skills events, per details shared with Marketing Dive. Together, the events have drawn 12 unique sponsors and 34 unique advertisers. Click here to read the story at marketingdive.com. Discussion Questions: