Who knew eating your mascot on live TV could help drive sales. That’s precisely the gamble the marketing team behind Pop-Tarts took during a college football bowl game Thursday. Click here to read the story at fastcompany.com. Discussion Questions:
From the Chicago Bulls’ bright red courts to the New Orleans Pelicans’ purple and neon green scheme, bold — and highly polarizing — basketball court designs are helping the NBA draw viewers for its first-ever regular season tournament. Click here to read the story at cnn.com. Discussion Questions:
Cheez-It is hoping that college football fans’ fervor for their favorite teams will translate to its cheese-coated crackers with the colorful on-field experiences at the Citrus Bowl on Jan. 1. Click here to read the story at marketingdive.com. Discussion Questions:
Dr Pepper® today revealed the 2023 limited-edition flavor of the beloved soft drink with the launch of Dr Pepper® Hot Take, available exclusively to Pepper Perks members beginning November 8th. Dr Pepper® Hot Take is a fiery turn on the original 23 flavors, harnessing the bold flavors of spicy peppers Read more…
MLB’s restructuring earlier this year was ushered in with significant fanfare. New rules have led to shorter, more dynamic gameplay and a major campaign launched in March signaled a new age for baseball. Click here to read the story at finance.yahoo.com. Discussion Questions:
Whether it’s streaming or traditional TV, sports keep audiences coming back to their screens — and Netflix is working on getting more into the game. Click here to read the story at cnbc.com. Discussion Questions:
Holding the 2030 World Cup in six countries could cause logistical headaches but a tournament on three continents will be viewed as a boon by sponsors and advertisers seeking to expand their brands globally, sports marketing experts have said. Click here to read the story at reuters.com. Discussion Questions:
There’s no shortage of scenic stays in Rome. Ancient landmarks dot the cityscape and beyond them rolling Italian vineyards as far as the eye can see. Click here to read the story at rydercup.com. Discussion Questions:
When most people think of sports drinks, they think of Gatorade, Powerade, or other colorful beverages that commonly appear in the hands of athletes in ad campaigns. The milk industry wants to change that. Click here to read the story at marketingbrew.com. Discussion Questions:
Just in time for the upcoming NFL season, DraftKings is betting on a familiar face and a new tagline to promote its sportsbook. Click here to read the story at marketingbrew.com. Discussion Questions: