This is JPMorgan Chase’s first stadium naming rights deal in professional soccer. The firm’s wider sports sponsorship portfolio includes Madison Square Garden, tennis’ US Open, the Formula One Miami Grand Prix, the Golden State Warriors’ Chase Center, and the Atlanta Hawks. Click here to read the story at sportspromedia.com. Discussion Read more…
It’s a new year and new era for NASCAR, and the new Cup series starts with the opening points race, the Great American Race — the Daytona 500 — on February 18. In a move only slightly surprising, DJ Khaled, a Grammy-winning rap artist, will get to wave the green Read more…
If you think the NFL has plenty of power and influence, you haven’t paid much attention to FIFA. When FIFA says jump, the response isn’t, “How high?” The response is jump. Click here to read the story at nbcsports.com. Discussion Questions:
Running an ad during the Super Bowl broadcast costs a lot of money. Aside from the reported $7 million for a 30-second ad buy, there are huge production costs and, most likely, a big celebrity fee on top. Click here to read the story at adweek.com. Discussion Questions:
After a year of skepticism surrounding esports, Kia — an automobile brand — still believes that competitive gaming is the sports of the future. Click here to read the story at digiday.com. Discussion Questions:
Argentinian superstar Lionel Messi and his teammates at Major League Soccer’s Inter Miami will wear the icon of Royal Caribbean International on their jerseys for the upcoming campaign, replacing crypto investment firm XBTO as the club’s main sponsor. Click here to read the story at cnbc.com. Discussion Questions:
You’ve probably seen those flashy Nike uniforms the University of Oregon’s football team dons for each game. Would you believe the university gives its beach volleyball team hand-me-downs that are tattered and often don’t fit? Click here to read the story at forbes.com. Discussion Questions:
Justin Bieber has taken his love of hockey to new heights! The singer, 29, and his Drew House fashion brand collaborated with the NHL to design the jerseys that players will wear for All-Star Weekend in February. Click here to read the story at people.com. Discussion Questions:
Bounty Paper Towels, a Procter & Gamble brand, is preparing for the NFL playoffs and the Super Bowl with social content featuring football dynamic duos connecting over a plate of wings and illustrating how the household product can clean up the mess from the popular game day food. Click here Read more…
Sidney Crosby still remembers walking through the tunnel at Ralph Wilson Stadium over 15 years ago, experiencing what Buffalo Bills players experienced every home game. He still remembers the snow floating down on the temporary rink constructed on the field, where the Pittsburgh Penguins defeated the Buffalo Sabres on New Read more…