Corporate sponsors of the Tokyo Olympics have brought in marketing consultants to determine whether a direct association with the Games would damage their brands. According to people working directly with some of the 47 big sponsors of the Games, Japanese companies have asked advisers whether they should embrace the Olympic Read more…
When Usain Bolt won his record-breaking third 100 meter gold medal in a row at the 2016 Olympics in Rio de Janeiro, the Jamaican sprinter was met at the finish line with a watch company’s logo. As the games’ “official timekeeper,” Omega, the luxury Swiss watchmaker, was granted the right Read more…
The Stanley Cup Playoffs are underway, and Little Caesars and Pepsi are teaming up to give one lucky fan the perfect place to watch the action, designed by National Hockey League legend and Stanley Cup champion Mike Modano. Click here to read the story at adweek.com. Discussion Questions: What is promotion? What are the different forms of promotion? What Read more…
Shortly after signing an apparel deal with the NBA that would begin with the 2017-18 season, Nike sent representatives to meet with all 30 teams to introduce a novel idea. For most of NBA history, home teams wore white; road teams wore colors; and occasionally you’d see a throwback or an alternate Read more…
Bridgestone Corp. will support the Tokyo Olympics and Paralympic games as a key sponsor as long as the safety of participants is secured, Chief Executive Officer Shuichi Ishibashi said. The Japanese tiremaker won’t invite guests from overseas, including dealers, for the delayed games, Ishibashi said in an interview. Organizers have already made the Read more…
Move over, Madrid. Spain has a new No. 1. Barcelona tops the Forbes list of the world’s 20 most valuable soccer teams for the first time, knocking Real Madrid to No. 2. Barcelona is valued at $4.76 billion, just nudging out Real Madrid at $4.75 billion. The top spot had been monopolized Read more…
At this rate, if you win the Rocket Mortgage Classic, you become a company pitchman, too. Rocket Mortgage announced Monday it has signed world No. 5 golfer Bryson DeChambeau, the reigning champion at Detroit Golf Club, to a corporate-sponsorship deal. Starting this week at the Masters at Augusta National Golf Read more…
Glass ceilings and the Space Needle, the 19th Amendment and “Equality.” As part of the WNBA’s 25th anniversary season in 2021, players will wear new Nike jerseys with individual messages and city-specific flourishes for each of the 12 teams. On Thursday, Nike unveiled the collection, which adds a highly anticipated Read more…
As Emerson, Lake & Palmer sang: “Welcome back my friends to the show that never ends. “We’re so glad you could attend. Come inside. Come inside.” Click here to read the story at nysportsjournalism.squarespace.com. Discussion Questions: What is branding? Why would MLB want to develop a tagline for this season? Read more…
Burger King is targeting the gamer cohort through an immersive virtual experience that links back to real-world rewards. By embedding The Menu Court in NBA 2K21, the brand has a chance to engage consumers who are spending massive amounts of time playing on consoles while cooped up at home during Read more…