Stars fans have their wish. A black jersey is back. For the first time since the Stars redesigned their entire brand in 2013, the team will wear a black jersey, as it unveiled an alternate design Wednesday morning dubbed its Blackout jersey. Click here to read the story at dallasnews.com. Read more…
Topgolf is launching a new Angry Birds collaboration today that brings the mobile game to life in a virtual reality-like environment. Using Topgolf’s Toptracer ball-tracing technology—the same used by the PGA Tour—guests can partner with their favorite Angry Birds character to demolish virtual structures, defeat pigs and earn points and Read more…
Surrogate advertising. It’s the term one sports executive used when describing Thursday’s sports betting media deal with Turner Sports featuring DraftKings and FanDuel. The executive said the sports wagering companies are still competing for brand exposure and market share to position their future paths to revenue. Click here to read Read more…
We have a name for the recently green-lit Manchester arena: Co-op Live, as Oak View Group (OVG) partners with Co-op, the largest consumer co-operative in the United Kingdom. The Co-op has become a major player in the UK’s music scene, with pop-up shops at events like the Glastonbury Festival. It’s also synonymous with Manchester, opening Read more…
Fans of the San Francisco 49ers will see a roughly 25% uptick in branded content across the team’s social channels over the course of the NFL season this year. That’s because of the coronavirus pandemic, of course, as the team is transitioning advertising from brand partners that’s typically appeared in Read more…
With most NFL teams expected to play without crowds this season, Buffalo Wild Wings is offering “season tickets” to recreate the stadium experience for one loyal fan base at its restaurants, the company said Wednesday. Click here to read the story from foxbusiness.com. Questions for Classroom Discussion: How has COVID-19 impacted Buffalo Read more…
While a few live sporting contests have resumed, for the most part, we are relying on old footage to scratch our sports itch. As we have noted, with no games, numerous teams, organizations and figures have done their part to keep fans enthused about their respective athletic endeavors in other Read more…
With no minor league baseball games to be played, the Pensacola Blue Wahoos are getting creative and diving into the hospitality business. The team, the Class AA affiliate of the Minnesota Twins that plays in the Southern League, listed Blue Wahoos Stadium on Airbnb, starting at $1,500 a night (plus Read more…