Weezer wants to clean your floor. Well, actually, the band wants to let a Roomba clean your floor. To be even more specific, they want a branded Roomba that looks like a Weezer CD to clean your floor. That way, you have even more time to listen to the band’s Read more…
As part of a four-year marketing and licensing partnership between the NBA and Mondelez International, limited edition Oreo cookies featuring the logos of six dynastic NBA franchises will roll out on store shelves starting March 29. Photo courtesy of Mondelez International. The NBA and Mondelez International announced a multiyear licensing and marketing Read more…
Avocados From Mexico (AFM), the No. 1 selling brand of avocados in the U.S, is teaming up with Mission® Foods, the leading tortilla brand in the U.S., for the second consecutive year for the return of “Taco Tip Off.” The promotional program celebrates the college basketball season and championship and offers a full Read more…
Wendy’s 2020 breakfast rollout was muted by the start of the pandemic yet still spelled success for the chain, which grew U.S. sales last year and swiped the No. 2 fast-food burger spot away from Burger King. Click here to read the story at adage.com. Discussion Questions: Based on information Read more…
Heritage activewear line Champion and the Muhammad Ali brand have teamed up for a multiyear global campaign that includes a series of limited edition drops. The inaugural Champion X Muhammad Ali collection “evokes Ali’s spirit, celebrates living like a champion, and is an embodiment of sportsmanship,” according to the North Carolina-based company. Read more…
The rivalry between elite football clubs is already fierce, but it’s just been shot into new territory. As global fanbases shelter from the pandemic at home, a collaboration between Epic Games – the creator of the video game Fortnite – and the world of football has opened another sphere of Read more…
Sony went all out on its marketing for PlayStation 5’s launch in November, spending more than twice as much on TV ads as Microsoft did for Xbox Series X|S during the same timeframe. Throughout the year, the Japan-based hardware manufacturer counted among the biggest spenders as far as TV advertisements were Read more…
The Erie Otters on Wednesday unveiled a new logo for the team’s 25th anniversary season as well as a commemorative third jersey. “We are very excited to present a logo that makes us proud of our most cherished organizational accomplishments while tying in our home state recognition and, most importantly, Read more…
Peloton linking with a superstar like Beyoncé shows the company pushing to seize on a boom in at-home fitness that has emerged under the pandemic and as many gyms remain closed. Initial work with the Grammy-winning artist centers on the theme of homecoming, which was the title of Beyoncé’s 2019 Read more…
Peloton linking with a superstar like Beyoncé shows the company pushing to seize on a boom in at-home fitness that has emerged under the pandemic and as many gyms remain closed. Initial work with the Grammy-winning artist centers on the theme of homecoming, which was the title of Beyoncé’s 2019 Read more…