Each year, Super Bowl halftime show sponsor Pepsi ups its promotional game a bit more over the year prior. And in the lead up to Super Bowl LVI Feb. 13 on NBC, the soft drink giant is trying out a few new tricks — possibly since there are five musical Read more…
For football fans, everything is elevated in the postseason. So come playoff time, ESPN is giving fans something to elevate their food as well. Introducing: Postseasoning. Click here to read the story at espnpressroom.com. Discussion Questions: What is promotion? What are the different forms of promotion? Why do media companies like Read more…
Sony Pictures is putting forth the biggest promotional campaign to date during the pandemic for any major studio wide release with Spider-Man: No Way Home; the global brand marketing value seeing $202M and a billion-plus reach. Cick here to read the story at deadline.com. Discussion Questions: Why do movie studios Read more…
Spotify is weaving a tighter narrative into its 2021 push around Wrapped, which has become a repeat success story in generating online chatter for the audio streaming platform around the holidays. This year, the app is leveraging the uncertainty of a second pandemic year as the touching-off point for championing Read more…
As part of the league’s 75th-anniversary celebration, the NBA has unveiled a season-long calendar, showing a detailed uniform schedule for all 30 teams on its Locker Vision website. Click here to read the story at espn.com. Discussion Questions: What is promotion? How might celebrating the league’s 75th anniversary be considered Read more…
We knew it was coming, it was just a matter of when. After a couple of expansive (and expensive) merchandise collaborations with stars like Travis Scott and J. Balvin, McDonald’s finally released its collaboration with K-Pop sensations BTS. This one was a little different, in that BTS basically took over McDonald’s. Workers wore BTS-branded Read more…
Fortnite and the NBA are teaming up in a significant virtual collaboration. Dubbed “Fortnite x NBA: The Crossover,” the event coincides with the start of the 2021 NBA postseason. On Friday, players will be able to equip NBA outfits for all 30 teams, and on May 25th can visit a Read more…
The Stanley Cup Playoffs are underway, and Little Caesars and Pepsi are teaming up to give one lucky fan the perfect place to watch the action, designed by National Hockey League legend and Stanley Cup champion Mike Modano. Click here to read the story at adweek.com. Discussion Questions: What is promotion? What are the different forms of promotion? What Read more…
Wednesday, the Minnesota Twins announced special events and promotions for the rest of the 2021 season. With single-game tickets for the team’s remaining games set to go on sale at noon on Thursday and capacity set to ramp up in the coming weeks, the club also announced it is updating Read more…
Sports streaming service DAZN is releasing its first NFTs in connection with the May 8 title fight between Canelo Alvarez and Billy Joe Saunders. The collection combines two major sports business trends—digital collectibles and gamification. Prior to the bout, DAZN will be auctioning one “gold edition” NFT for each round of the fight. The owner of Read more…