The National Football League and the German Bundesliga (DFL) soccer league announced an agreement on Thursday that will see two of the world’s most successful sporting operations collaborate to help grow business in their respective markets. Click here to read the story at cnbc.com. Discussion Questions: What is promotion? Why Read more…
And where is that? Why, on the launch of HBO’s near $200M Game of Thrones spinoff series, House of the Dragon, premiering this Sunday on both the linear pay-TV channel and streaming service HBO Max. Click here to read the story at deadline.com. Discussion Questions: What is a franchise as Read more…
In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts coming soon to Disney+, Wonderful® Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios. Click here to read the story at prnewswire.com. Discussion Questions: What is the difference between marketing through entertainment and the Read more…
The “Jurassic World Dominion” campaign illustrates how Comcast Corp. is coordinating across its divisions to create impactful marketing. NBC Sports and Universal Pictures are divisions of NBCUniversal, a subsidiary of Comcast. Click here to read the story at gizmodo.com. Discussion Questions: What is cross promotion? Why do you think brands Read more…
Mixed martial arts organization UFC has collaborated with Netflix for branded content on the streamer’s new Jason Momoa movie Sweet Girl which drops tomorrow, Aug. 20, in all global territories. Click here to read the story at deadline.com. Discussion Questions: What is cross promotion? What is “branded content” as described Read more…
Major League Baseball’s Field of Dreams game was a dream come true for Fox Sports. The network announced MLB’s movie-themed contest between the New York Yankees and Chicago White Sox attracted an average of 5.9 million viewers across TV and streaming, and was most-viewed MLB regular-season game on the network Read more…
It’ll take more than Minions to keep the world’s best athletes from going for the gold at the Tokyo Olympics. In new commercials for NBC’s Olympics coverage, the Minions are appearing to wreak havoc on athletes who are deep into training for the U.S. Olympic Team trials this month. While the Today show Read more…
Fortnite and the NBA are teaming up in a significant virtual collaboration. Dubbed “Fortnite x NBA: The Crossover,” the event coincides with the start of the 2021 NBA postseason. On Friday, players will be able to equip NBA outfits for all 30 teams, and on May 25th can visit a Read more…
If you’ve gone skiing or snowboarding within the last decade or so, you’ve probably seen at least one person (probably in the terrain park) wearing a sports jersey. Specifically, NBA jerseys are strangely tied to modern ski fashion. Knowing this, the Utah Jazz partnered with nearby Snowbird Resort to create Read more…
A NASCAR race team works best when all the cogs in the engine, so to speak, are working seamlessly together, forming a cohesive bond for the good of the whole to get the job done. Fictional or not, the Bobby Spencer Racing team crew, comprised of a diverse cast of Read more…