The New Orleans Pelicans are weathering several storms brewing around the Smoothie King Center and they do not all revolve around Zion Williamson. Ben Hales (Senior Vice President, Chief Operating Officer for the New Orleans Saints and New Orleans Pelicans) and Jen Martindale (Vice President, Brand Strategy at New Orleans Saints and Read more…
The renewal of the NBA franchise’s deal with Rakuten, which first starred in 2017, will see the company continue as the Warriors’ official e-commerce partner, video-on-demand partner, and affiliate marketing partner. The original deal was reported to be worth US$20 million a year, one of the biggest patch deals in the NBA. Read more…
ESPN recently featured a video short called “How the Savannah Bananas have become the greatest show in baseball” on SportsCenter. The clip explores how the Savannah Bananas minor league baseball team made going to a baseball game an experience, becoming the “greatest show in baseball.” Click here to watch the Read more…
Let’s unpack Disney’s huge announcement this week about the new Disney Genie system that’s coming to Disneyland and Walt Disney World. Like a modern mobile game, Disney Genie is a free offering that comes with abundant upsells. The free part is a day-planning service, a recommendation engine that will suggest Read more…
Like so many, I’m thrilled that the student-athletes have the opportunity to make money while in school. This should have happened a long time ago. Yet, like so many others, I have concerns about how the players are going to do it. Will they have the time and dedication to Read more…
Add the Washington Wizards to the list of National Basketball Association teams looking to attract a jersey partner after a deal with insurance company Geico expired. Monumental Sports and Entertainment, the company that owns the Wizards and National Hockey League’s Capitals franchise, is creating what it calls a “unified offer” Read more…