Team USA is suiting up for the 2022 Winter Olympics (starting February 3rd on NBC and Peacock) in the most innovative uniforms yet, the TODAY Show revealed on January 20. Ralph Lauren unveiled the official outfits athletes will be wearing during the opening ceremony — and it’s safe to say that Team USA will be taking Read more…
A special opening day for the newly named Cleveland Guardians began with a bang. Not the one they hoped for, either. Click here to read the story at espn.com. Discussion Questions: What is branding? What is rebranding? What risks might be associated with a rebranding initiative? What is publicity? How Read more…
National Women’s Soccer League fans are finally getting the merch they’ve been looking for. The premier women’s soccer league in North America — which employs most of the US Women’s National Team players and many of the gold-medal winners from Canada’s Women’s National Team — is in the midst of Read more…
Spotify and Shopify already had a few things in common—both are huge names in their respective online niches, both have extremely similar names that have nearly led to embarrassing typos in Promo Marketing articles on more than one occasion. But now, they have another thing in common: They’re working together. Read more…
As part of the league’s 75th-anniversary celebration, the NBA has unveiled a season-long calendar, showing a detailed uniform schedule for all 30 teams on its Locker Vision website. Click here to read the story at espn.com. Discussion Questions: What is promotion? How might celebrating the league’s 75th anniversary be considered Read more…
Netflix is trying to turn its hit Squid Game series into a fashion hit too. Earlier this week, the streaming giant added Squid Game apparel—T-shirts and hoodies—to its fledgling Netflix online store. Click here to read the story at fortune.com. Discussion Questions: What is branded merchandise? Why do you think Read more…
The Premier League and Apple’s hit television show Ted Lasso have agreed to a licensing deal worth as much as $680K, according to Matt Slater of The Athletic. Click here to read the story at bleacherreport.com. Discussion Questions: What is licensing? Why do companies investing in licensing deals? In the case of ‘Ted Lasso’ Read more…
The owners of Seattle’s new National Hockey League franchise wanted to release the Kraken. But the pandemic demanded that the Kraken stay home, stream some shows and order delivery. Click here to read the story at adweek.com. Discussion Questions: What is branding? Why is branding important to an expansion pro sports Read more…
The Washington Football Team will play with their minimalist branding through the 2021 season but will unveil a new moniker ahead of next year. As a guest on the Adam Schefter Podcast, WFT Co-CEO Tanya Snyder said that the team was down to three potential candidates. Click here to read Read more…
The NFL can’t wait to welcome fans back to full-capacity stadiums from Seattle to Miami in 2021, though Luddites apparently need not apply. Commissioner Roger Goodell plans on enforcing a new policy that will be a blow to scrapbookers everywhere: Ticket stubs are about to become a thing of the past, rarer Read more…