2.2 - Fandom
How Angel Reese is cashing in after hitting 1 million Instagram followers
As Angel Reese said in an Instagram caption: “Yesterday’s price is not today’s price.” Click here to read the story at nypost.com. Discussion Questions:
3.1 - Revenue
Universal Music Posts Nearly $11 Billion in 2022 Revenue as Company Expands Efforts for ‘New Streaming Model’
Universal Music Group posted booming results for 2022, with revenues soaring 21.6% to nearly $10.95 billion, driven by streaming and a strong performance from its recorded music and publishing divisions. Click here to read the story at variety.com. Discussion Questions:
6.1 - Branding
Lions planning to unveil new alternate helmet in 2023 followed by major uniform overhaul as soon as 2024
Six years after unveiling a new uniform, it looks like the Detroit Lions are at it again. Team president Rod Wood revealed this week that the Lions are planning some major uniform changes over the next two seasons. Click here to read the story at cbssports.com. Discussion Questions:
10.1 - Fan Experience
The New York Islanders’ new team store draws inspiration from modern retail, vintage aesthetics
The next chapter of the Battle of New York has started, but this one’s not on ice. Although both the Islanders and the Rangers have won four Stanley Cups each, the Islanders might have given Rangers fans a reason to be jealous with its new team store. Click here to Read more…
2.1 - Sports & Entertainment Industry
Despite a lack of on-court success, the Bulls remain a global phenomenon
When the Chicago Bulls first came to Paris for a pair of exhibition games in the 1997 McDonald’s Championship, they were on top of the basketball world. Click here to read the story at espn.com. Discussion Questions:
2.5 - Event Management & Marketing
Fenway Winter Classic sets merchandise records
The 2023 Winter Classic at Fenway Park set merchandise sales records for an NHL outdoor game, according to the league. Click here to read the story at ESPN.com. Discussion Questions:
11.1 - Publicity
TCU merchandise flying off bookstore shelves ahead of college football championship game
As TCU gears up to the play in the national championship, fans can’t get enough of the purple and white merchandise. Click here to read the story at star-telegram.com. Discussion Questions:
3.2 - Entertainment Biz Fundamentals
James Cameron says ‘Avatar 2’ is successful enough for 3 more movies
Prepare for a lot more “Avatar.” The sequel to the 2009 hit, “Avatar: The Way of Water,” is currently taking the box office by storm, surpassing “Top Gun: Maverick” this week to be the biggest 2022 release at the worldwide box office with $1.5 billion. Click here to read the story at Read more…
6.1 - Branding
As NBA Unveils City Edition Floor Designs, Explore The Making Of NBA Courts
* Note to current subscribers to SCC’s Education Resource Center subscribers, you might consider downloading the “NBA x Nike Uniform Collection” lesson plan bundle to help augment your discussion of this news story in class! The resource is available by visiting the “Bonus Content” subscription link on your account page. Read more…
2.2 - Fandom
What We Can Learn from Taylor Swift’s ‘Midnights’ Merchandise Collection
Whether you’re into her music or not, it’s undeniable that Taylor Swift has influence. Click here to read the story at magazine.promomarketing.com. Discussion Questions: What is licensing? Why is licensing important in the entertainment industry? If you wanted to put an image of Taylor Swift on a t-shirt and sell Read more…