While some felt the NCAA’s rule of allowing athletes to profit from their name, image and likeness (NIL) would create chaos, it is proving to be a positive change for athletes at Brigham Young University. Click here to read the story at si.com. Discussion Questions: What is NIL? Why do Read more…
Alabama quarterback Bryce Young, who has yet to start a game in his young career, has already signed deals using his name, image and likeness that are worth more than $800,000, according to sources. However, Young has been presented — but has yet to accept — deals worth well in Read more…
The University of Nebraska announced in March that it would bring its multimedia rights operations in-house after having Learfield IMG College license the properties for the past 15 years. The move made the Huskers one of the few Power Five program to eschew a third-party MMR partnership, which has become, thanks largely to Learfield Read more…
It took no time for newly signed Jacksonville Jaguars tight end Tim Tebow to take the NFL by storm — again. The former first-round pick and Florida Gator legend is making a second run at the NFL, this time as a tight end for his former coach Urban Myer. Click Read more…
Weezer wants to clean your floor. Well, actually, the band wants to let a Roomba clean your floor. To be even more specific, they want a branded Roomba that looks like a Weezer CD to clean your floor. That way, you have even more time to listen to the band’s Read more…
A new age in collegiate athletics is dawning. While we are not sure the degree of control student-athletes will have, the consensus is that at some point, the NCAA will soon allow them to monetize on their name, image and likeness (NIL). Click here to read the story at si.com. Read more…
As part of a four-year marketing and licensing partnership between the NBA and Mondelez International, limited edition Oreo cookies featuring the logos of six dynastic NBA franchises will roll out on store shelves starting March 29. Photo courtesy of Mondelez International. The NBA and Mondelez International announced a multiyear licensing and marketing Read more…
If you’ve gone skiing or snowboarding within the last decade or so, you’ve probably seen at least one person (probably in the terrain park) wearing a sports jersey. Specifically, NBA jerseys are strangely tied to modern ski fashion. Knowing this, the Utah Jazz partnered with nearby Snowbird Resort to create Read more…
Heritage activewear line Champion and the Muhammad Ali brand have teamed up for a multiyear global campaign that includes a series of limited edition drops. The inaugural Champion X Muhammad Ali collection “evokes Ali’s spirit, celebrates living like a champion, and is an embodiment of sportsmanship,” according to the North Carolina-based company. Read more…
Baseball fans, get ready to cheer on the Spartanburgers. No, not the Spartanburg Spartanburgers. Just the one name: The Spartanburgers. Click here to read the story at goupstate.com. Discussion Questions: What is branding? What is brand loyalty? What is fan engagement? What is publicity? How might hosting a “name the Read more…