Prepare for a lot more “Avatar.” The sequel to the 2009 hit, “Avatar: The Way of Water,” is currently taking the box office by storm, surpassing “Top Gun: Maverick” this week to be the biggest 2022 release at the worldwide box office with $1.5 billion. Click here to read the story at Read more…
* Note to current subscribers to SCC’s Education Resource Center subscribers, you might consider downloading the “NBA x Nike Uniform Collection” lesson plan bundle to help augment your discussion of this news story in class! The resource is available by visiting the “Bonus Content” subscription link on your account page. Read more…
Whether you’re into her music or not, it’s undeniable that Taylor Swift has influence. Click here to read the story at magazine.promomarketing.com. Discussion Questions: What is licensing? Why is licensing important in the entertainment industry? If you wanted to put an image of Taylor Swift on a t-shirt and sell Read more…
Two years and 32 designs later, the NHL Reverse Retro jerseys are here. The NHL and adidas unveiled the 2022-23 season jerseys on Thursday. Click here to read the story at nhl.com. Discussion Questions: What is a reverse retro jersey? What is product management? Why is product management important in Read more…
Sports merchandise giant Fanatics has struck a deal with the Los Angeles 2028 (LA28) Organising Committee and Team USA for merchandise, licensing and retail operations. Click here to read the story at sportspromedia.com. Discussion Questions: What is licensing? Why is licensing important to Fanatics? Why is licensing important to Team Read more…
In late April, Mark Skirvin came to Andrew Mascharka with a job no one had tackled in at least eight years. Click here to read the story at indystar.com. Discussion Questions: Why is a quality product important in the business of sports and entertainment? What makes a quality product in Read more…
NFL All Day, a digital collectible platform built by Dapper Labs, officially launches today as the league continues to develop its blockchain offering. Click here to read the story at yahoo.com. Discussion Questions: What are collectibles? What are digital collectibles? What are collectibles as it relates to the business of sports and Read more…
DC League of Super-Pets is giving four-pawed comic book fans and their humans some furry heroes of their own. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is a “toy ready” film? Why do studies create toy ready films? Based on information from this story, would you describe Read more…
FIFA, one of the most popular video game franchises, will be renamed EA Sports FC after the game’s publisher, Electronic Arts Inc., failed to reach a new licensing agreement with the world soccer governing body of the same name. Click here to read the story at fortune.com. Discussion Questions: What is licensing? Read more…
StatusPro announced that its NFL Pro Era will debut this fall on virtual reality headsets as the first officially licensed NFL VR title. Miami-based StatusPro is a sports technology and gaming company that uses real-time player data to create authentic extended reality experiences. Click here to read the story at venturebeat.com. Read more…