The edible Pop-Tarts Bowl mascot that rocked the college football-watching internet in December is back — and this year, it’ll have friends. Click here to read the story at prnewswire.com. Classroom Discussion: Branding Sponsorship Decisions: Sales and Service:
Ownership of the NHL’s team in Utah has given fans 20 choices to vote on for the franchise’s new name, according to a survey sent out Wednesday by Smith Entertainment Group. Click here to read the story at espn.com. Discussion Questions:
The mansion, sitting atop a hill in Westchester County, New York, could be mistaken for any number of homes in the area, save for one little, er, big, thing. Click here to read the story at hollywoodreporter.com. * TEACHER NOTE (BACKGROUND AND CONTEXT): Airbnb’s “icons” collection, featuring themed rental properties Read more…
The NHL team moving from Arizona to Salt Lake City will be known as Utah, at least initially, until a long-term name is determined. Click here to read the story at apnews.com. Discussion Questions:
Target Corporation today announced its limited-time pickleball collection in partnership with tennis and lifestyle brand Prince. Click here to read the story at corporate.target.com. Discussion Questions:
Now in its eighth year as the official hotel partner of the NCAA, Marriott is hoping to benefit from the many fans who will travel to see their favorite teams compete in the March Madness basketball frenzy. Click here to read the story at marketingdive.com. Discussion Questions:
Only a few months after Steve Ballmer purchased the LA Clippers in 2014, he and his staff began reconsidering everything about the franchise: where it should play, what its logo should look like, what colors it should use, even the name “Clippers” itself. Click here to read the story at Read more…
Major League Soccer today unveiled the “Our Soccer is Calling” brand campaign for the 2024 MLS season. This year’s campaign celebrates the stars, the fans and the communities that makes MLS unique and unlike any other sports league. Click here to read the story at mlssoccer.com. Discussion Questions:
Celebrity spokespeople can be an asset to a business–but when it comes to ads, they may not be a brand’s best option. Click here to read the story at inc.com. Discussion Questions:
The A’s are slated to move to Las Vegas. It would be better for the brand to stay in Oakland and let Las Vegas embrace a new beginning. Click here to read the story at forbes.com. Discussion Questions: