The owners of Seattle’s new National Hockey League franchise wanted to release the Kraken. But the pandemic demanded that the Kraken stay home, stream some shows and order delivery. Click here to read the story at adweek.com. Discussion Questions: What is branding? Why is branding important to an expansion pro sports Read more…
The Washington Football Team will play with their minimalist branding through the 2021 season but will unveil a new moniker ahead of next year. As a guest on the Adam Schefter Podcast, WFT Co-CEO Tanya Snyder said that the team was down to three potential candidates. Click here to read Read more…
Just ahead of football season, Tide and NFL have announced a new sustainability-focused collaboration. Launched today, the new #TurnToCold campaign encourages the NFL’s fans to wash their laundry on the cold setting with Tide to cut energy costs and reduce emissions. Click here to read the story at thedrum.com. Discusson Read more…
Alabama quarterback Bryce Young, who has yet to start a game in his young career, has already signed deals using his name, image and likeness that are worth more than $800,000, according to sources. However, Young has been presented — but has yet to accept — deals worth well in Read more…
Three new MLS stadiums will open by the time summer 2021 finishes. But Q2 Stadium in Austin wouldn’t fit anywhere other than Austin. At least that’s the plan. “We wanted a stadium inspired by Austin, with Austin textures, Austin tastes and Austin sounds,” says Andy Loughnane, Austin FC president. “We Read more…
In April, NFL owners approved a rule change that will allow more players to wear single-digit numbers—once reserved exclusively for quarterbacks, kickers and punters—after teams ran into a shortage of available numbers in the 20-49 range last season. Click here to read the story at sportico.com. Discussion Questions: According to this story, Read more…
The Maine Red Claws, Boston’s G-League affiliate, will be known as the Maine Celtics going forward, according to a release from the franchise. Click here to read the story at masslive.com. Discussion Questions: What is branding? What is rebranding? Do you think rebranding is risky? Why or why not? What Read more…
Shortly after signing an apparel deal with the NBA that would begin with the 2017-18 season, Nike sent representatives to meet with all 30 teams to introduce a novel idea. For most of NBA history, home teams wore white; road teams wore colors; and occasionally you’d see a throwback or an alternate Read more…
Adidas has lately been strafing us all with a fresh barrage of celebrity-focused biographical videos/ads featuring its long-running “Impossible is Nothing” tagline, along with an #ImpossibleIsNothing Instagram campaign. Click here to read the story at adage.com. Discussion Questions: What is branding? What is a tagline? Why might taglines be used Read more…
Move over, Madrid. Spain has a new No. 1. Barcelona tops the Forbes list of the world’s 20 most valuable soccer teams for the first time, knocking Real Madrid to No. 2. Barcelona is valued at $4.76 billion, just nudging out Real Madrid at $4.75 billion. The top spot had been monopolized Read more…