Serena Williams has announced that she is retiring from tennis after the U.S. Open, but the sports legend has more than enough business ventures to keep her busy — and wealthy — after she steps off the court for the last time. Click here to read the story at dailymail.co.uk. Read more…
Nintendo fans will soon be able to step into a world of augmented reality and team up with Mario himself as Universal Studios Hollywood revealed its latest Super Nintendo World ride details this week, which the park shared with Travel + Leisure. Click here to read the story at travelandleisure.com. Discussion Read more…
Nearly twice as many names as usual will come off the Green Bay Packers season ticket waiting list this year, the result of normal turnover and the team redistributing some excess tickets they took back from a handful of fans. Click here to read the story at usatoday.com. Discussion Questions: Read more…
Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market. Click here to read the story at Read more…
Lululemon is launching a membership program — and it’s about more than workout clothes. The athletic apparel retailer will debut two tiers of memberships, one free and one paid, in a bid to build a stronger base of loyal customers. Click here to read the story at cnbc.com. Discussion Questions: What Read more…
While Warner Bros.’ and Mattel Films’ upcoming Barbie movie is sure to have some level of self-awareness about its main character’s status as a real-world cultural icon, Mattel is taking a firm stance against featuring the iconic doll’s very unofficial anthem that basically everyone knows by heart. Click here to read the story at Read more…
The NBA’s 75th anniversary season has come with numerous celebrations of the league’s rich history. The latest way in which the NBA has chosen to harken back to its past is with a revamped Finals logo. Click here to read the story at si.com. Discussion Questions: What is promotion? Why Read more…
A Super Nintendo World is coming to Universal Studios Hollywood in 2023, the theme park shared with Travel + Leisure. The park will be the first of its kind in the United States. Click here to read the story at travelandleisure.com. Discussion Questions: What is a brand? Is Nintendo a brand? Read more…
At this point, it’s more of a shock if someone does not know about Paige Bueckers. The sophomore UConn women’s basketball star has become a must-see on and off the court. Click here to read the story at ctinsider.com. Discussion Questions: Who is Paige Bueckers? What is NIL? How do collegiate Read more…
Fila is putting the leisure in athleisure with the news that the company will be opening a branded hotel in Shanghai in 2024. The athletic wear company founded in Italy is partnering with Hyatt on the lifestyle hotel concept, which will be called Fila House. Click here to read the Read more…