In continuing to build off of the Orlando Magic’s commitment to the Central Florida community and its fans, the team has unveiled its new marketing brand campaign, Magic Together. The campaign represents the united front the Magic forges with the fans bound by a common passion and love for the Read more…
Sports are a business and marketing is integral to the success of a team and for the longevity of the organization. When The Mighty Ducks movies hit theaters and the subsequent NHL franchise broke ground, one thing was certain, no one was sure. No one was sure what the Mighty Ducks NHL Read more…
ESPN executives have been told not to plan for travel or hospitality for the Super Bowl in February, according to multiple people familiar with the conversations, becoming the latest major NFL partner to scale back its presence at America’s biggest sporting event because of the COVID-19 pandemic. Click here to Read more…
Seahawks quarterback Russell Wilson has always been pretty diplomatic when asked about the “Let Russ Cook” slogan, which became a rallying cry of many fans last year to let him do more in the offense. But at least legally and financially, Wilson appears to be embracing it wholeheartedly, with records Read more…
Stars fans have their wish. A black jersey is back. For the first time since the Stars redesigned their entire brand in 2013, the team will wear a black jersey, as it unveiled an alternate design Wednesday morning dubbed its Blackout jersey. Click here to read the story at dallasnews.com. Read more…
Disney has major plans for the Avatar franchise, beginning with the release of Avatar 2 in 2022, and the series could even be bigger than Star Wars in the 2020s. Disney’s takeover of 21st Century Fox was completed in March 2019, bringing them, among other things, a wealth of new Read more…
The XFL won’t play in 2021, the league announced Thursday, and is targeting a return in the spring of 2022. Co-owner Dwayne Johnson tweeted the news Thursday morning, and the league followed with an official announcement. Johnson, longtime business partner Dany Garcia and RedBird Capital Partners completed their purchase of Read more…
Nothing about Steven Harrington’s art makes you think of sports. Not the psychedelic-pop aesthetic with its bright, swirling colors or the cartoonish images of grinning palm trees and dancing dogs. So it took Harrington by surprise when Olympic officials called to ask if he might be interested in creating a logo Read more…
It’s only rock-and-roll retail but they like it. The Rolling Stones, once the bad boys of rock music and now elder statesmen best known for their extravagant (and expensive) world tours every time their bank accounts dip below nine figures, are getting into the retail business. Click here to read the story from Read more…
Ellen DeGeneres’ Twitter profile picture looks like a lot of other COVID-era ones. The illustrated image features the talk show host, her signature blond crop and piercing blue eyes on display, wearing a mask. But the written message across the pandemic-friendly face covering that was once considered her mantra is Read more…