As people searched for ways to stay entertained during quarantine and seek out connection as in-person socializing was put on-hold, gaming emerged as a powerhouse. Enter Twitch, Amazon’s live streaming platform for gamers. Fans flocked to the platform to watch their favorite creators play games and engage with them and Read more…
JPMorgan (JPM.N) said on Friday it regretted supporting soccer clubs in launching a breakaway European Super League after the plan collapsed earlier this week due to a storm of protest from fans and politicians. “We clearly misjudged how this deajkf;l would be viewed by the wider football community and how it might Read more…
Get ready for the rich golfers to get even richer. The PGA Tour is implementing a $40 million bonus program that will reward the most popular players on tour. Click here to read the story at yard barker.com. Discussion Questions: Why do you think the PGA Tour is planning to Read more…
Puma will take consumers into the minds of its athletes and ambassadors with its new brand campaign known as ‘Only See Great’, to spread a vision of hope, optimism and self-belief ahead of major sporting events this summer – following what many consider to be one of the most challenging years in quite some time. Read more…
“We’d tell you it’s a nice day for a run. But you know every day is Runday.” It’s punday too, apparently, as New Balance launches a global campaign themed “The best running shoes on Earth. No, really.” That hyperbolic positioning (and some self-consciously cringy wordplay) applies whether you love running Read more…
Fan Controlled Football (FCF), the only professional sports league that empowers fans to call plays in real-time, will host its first-ever title game, which fans officially named “The People’s Championship.” Click here to read the story at sports.yahoo.com. Discussion Questions: What is competition? What is the difference between direct and Read more…
Every generation of video-game consoles ushers in faster, more realistic titles. This year’s releases by Sony and Microsoft continue that trend. The PS5 and the Xbox Series X deliver unprecedented levels of realism, with graphics processors that simulate shimmering reflections on puddles, controller vibrations that evoke the feeling of running Read more…
Set to launch in September, Overtime Elite (OTE) will allow participants to dispense with playing at the high school and collegiate levels before becoming eligible for the National Basketball Association (NBA). The competition will initially consist of 30 players from across the world and be based in a single location, Read more…
“Paramount+ will be the leader in live sports,” CBS Entertainment Group boss George Cheeks said today in a major streaming war throw down to the likes of Olympics and Premier League home Peacock. Coming partway through a delayed, glitchy and often repetitive corporate presentation of the March 4 launching ViacomCBS platform, Cheeks Read more…
After two months of fielding criticism from some of Hollywood’s top filmmakers, WarnerMedia executives finally had something to crow about when AT&T CEO John Stankey revealed Jan. 27 that the much-maligned plan to release its films in theaters and on HBO Max had helped to double the streamer’s audience to Read more…