The league will likely seek $50 billion to $75 billion for its next multi-year package, said sources. Amazon is paying the NFL around $1 billion a year to exclusively stream TNF through 2033. Click here to read the story at marketwatch.com. Discussion Questions: What are traditional broadcast rights? Why do Read more…
The NHL is debuting digitally enhanced dasherboards (DED) for all games this season that will “erase and replace” the advertising found on arena rink boards with virtual ads on broadcasts. Click here to read the story at espn.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports teams and Read more…
Amazon’s first broadcast of “Thursday Night Football” attracted a record number of new Prime signups over a three-hour period, more than during similar periods on Prime Day or other big shopping days such as Black Friday and Cyber Monday, an executive said in a memo viewed by CNBC. Click here Read more…
The Chicago Bulls announced today the launch of THE AUROCHS, the first NFT collection from a professional sports team to launch on Coinbase’s new NFT marketplace – Coinbase NFT. Click here to read the story at nba.com. Discussion Questions: What is a NFT? What are collectibles as it relates to Read more…
These days, Minnesota Twins games at Target Field in Minneapolis boast lots of thrilling action—but you’ll need a phone to see it. Click here to read the story at musebycl.io Discussion Questions: What is a product? Are baseball games a product? Why is it important to provide fans with a Read more…
In-depth Amazon coverage from the tech giant’s hometown, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more. Click here to read the story at geekwire.com. Discussion Questions: What is fan experience? What factors influence the fan experience at spectator events like football games and concerts? How does technology impact Read more…
When the National Football League’s regular season kicks off Thursday, millions of fans will settle into their easy chairs to watch America’s biggest, richest sport. But a different, multibillion dollar match will unfold a week later. Click here to read the story at finance.yahoo.com. Discussion Questions: What are broadcast rights? Read more…
Nissan is bringing back its long-running “Heisman House” campaign with the addition of a college-level athlete and a play around the metaverse, per a news release. Click here to read the story at marketingdive.com. Discussion Questions: What is the difference between the marketing of sports and marketing through sports? Which do Read more…
In late April, Mark Skirvin came to Andrew Mascharka with a job no one had tackled in at least eight years. Click here to read the story at indystar.com. Discussion Questions: Why is a quality product important in the business of sports and entertainment? What makes a quality product in Read more…
Nintendo fans will soon be able to step into a world of augmented reality and team up with Mario himself as Universal Studios Hollywood revealed its latest Super Nintendo World ride details this week, which the park shared with Travel + Leisure. Click here to read the story at travelandleisure.com. Discussion Read more…