2.2 - Fandom
How Angel Reese is cashing in after hitting 1 million Instagram followers
As Angel Reese said in an Instagram caption: “Yesterday’s price is not today’s price.” Click here to read the story at nypost.com. Discussion Questions:
10.1 - Fan Experience
Cleveland Cavaliers and ARound Introduce ‘Cavs ARcade’ Augmented Reality Experience for NBA Playoffs Home and Away Game Watch Parties
ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world augmented reality (AR) experiences – part of the Stagwell Marketing Cloud – has partnered with its first NBA team, the Cleveland Cavaliers, to bring a shared AR experience called “Cavs ARcade” to Rocket Mortgage FieldHouse, kicking off during the Read more…
1.6 - Positioning
How an intern helped the Savannah Bananas become TikTok famous
The Yankees, perhaps the most famous baseball team on the planet, have a cool 1 million followers on TikTok. Click here to read the story at marketingbrew.com. Discussion Questions:
2.2 - What is SEM
MLB leans into baseball nostalgia with wide-ranging campaign
With a wide-reaching campaign from its new agency of record, MLB may be looking to turn the tides of slipping viewership: The 2022 World Series drew 12 million views on average per game, one of the least watched championship series in history. Click here to read the story at marketingdive.com. Discussion Read more…
1.4 - Target Markets
ESPN, Pizza Hut engage second screens in a play for younger audiences during March Madness
With the NCAA Women’s and Men’s March Madness tournaments currently underway — until March 26 — brands are looking to engage with college basketball fans through social media and connected TV. Click here to read the story at digiday.com. Discussion Questions:
1.7 - Market Research
What’s in a Name? Inside the Art and Science of Crafting the Perfect Movie Title
In 2021, Paramount was testing a new movie called “Something’s Wrong With Rose” — a supernatural horror film about a therapist named Rose who loses touch with reality after witnessing a patient’s bizarre suicide. Click here to read the story at variety.com. Discussion Questions:
2.2 - What is SEM
By the numbers: Super Bowl LVII
Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more. Click here to read the story at marketingdive.com. Discussion Questions:
2.3 - The SEM Product
How EA plans to compete with Fortnite and Roblox in the metaverse
Electronic Arts’ Q3 2023 earnings call on Tuesday was a mixed bag for the gaming giant — but “The Sims” was a bright point. As marketing dollars flood into platforms such as Roblox and Fortnite, EA sees its popular simulation game as its way to secure a piece of the metaversal pie. Read more…
11.1 - Publicity
Mountain Dew Just Created Its Own Hot Sauce with NBA Star Joel Embiid
More often than not, my food—be it nachos, tacos, quesadillas, whatever—is just a vessel for hot sauce. I’ll douse just about anything in an entire bottle of the stuff. A sentiment that, apparently, I share with NBA super stud Joel Embiid. The 76ers star center is teaming up with Mountain Dew for the brand’s Read more…
1.4 - Target Markets
Lay’s and Brazilian superstar Anitta power campaign with potato electricity
Lay’s has teamed with Grammy-nominated artist Anitta for a Latino TV spot, “Beat of Joy,” that features a remix of the Brazilian star’s hit song “Envolver,” per a press release. The effort is an extension of the Frito-Lay brand’s “Stay Golden” platform. Click here to read the story at marketingdive.com. Discussion Read more…