3.1 - Sports Business Fundamentals
‘Doubling down’: Inside the 49ers social and digital rush to replace lost in-stadium marketing dollars
Fans of the San Francisco 49ers will see a roughly 25% uptick in branded content across the team’s social channels over the course of the NFL season this year. That’s because of the coronavirus pandemic, of course, as the team is transitioning advertising from brand partners that’s typically appeared in Read more…