Bridgestone CEO Backs Safe Tokyo Olympics, Dials Back Marketing

Bridgestone Corp. will support the Tokyo Olympics and Paralympic games as a key sponsor as long as the safety of participants is secured, Chief Executive Officer Shuichi Ishibashi said. The Japanese tiremaker won’t invite guests from overseas, including dealers, for the delayed games, Ishibashi said in an interview. Organizers have already made the Read more…

Economists: Financial impact of sporting events, including MLB’s All Star game, often overstated

“I can’t tell you the methodology that was used,” longtime Braves’ executive Mike Plant told county commissioners on Tuesday. “They have their methodology, but we’re pretty confident that there will be a huge global impact here on Cobb.” Click here to read the story at ajc.com. Discussion Questions: What is economic Read more…

Milwaukee Bucks credit ‘Giannis effect’ for uptick in business, now rethinking jersey patch plans

The Milwaukee Bucks credited a boost in merchandise sales to Giannis Antetokounmpo. Just moments after the National Basketball Association’s reigning MVP posted on his Instagram account that he’s staying with the team until at least 2026, the “Giannis effect” went into overdrive, especially around a critical asset. Click here to Read more…