The Sports Industry’s Gen Z Problem: Fewer Fans, Lower Viewership

The millennial generation’s coming-of-age coincided with massive growth in the North American sports industry. Between 2010 and 2018, the North American sports market grew more than 40 percent from $49.9 billion to $71.1 billion, according to PricewaterhouseCoopers, fueled primarily by skyrocketing media rights and sponsorship revenue. With more access than ever to a Read more…

Reebok Has a Plant-Based Performance Running Sneaker Coming Soon — With Some Veggies on the Side

Reebok is set to deliver a USDA-certified, plant-based sneaker in the performance-focused run category. The athletic brand announced today that it will launch the Forever Floatride Grow next month, an athletic shoe crafted with breathable eucalyptus tree uppers, midsoles made from sustainably-grown castor beans, odor-fighting Bloom algae foam sock liners and Read more…

Will ‘Trolls World Tour’ Profit Off Universal’s Experimental VOD (& Drive-In Theater) Model? (CE)

With theaters largely closed due to COVID-19 nationwide (except for a handful of drive-ins), there are many things that make sense financially for major studios when it comes to the distribution of their movies right now.It made sense that current theatrical releases such as Bloodshot, The Invisible Man, The Hunt, Read more…