Sports streaming service DAZN is releasing its first NFTs in connection with the May 8 title fight between Canelo Alvarez and Billy Joe Saunders. The collection combines two major sports business trends—digital collectibles and gamification. Prior to the bout, DAZN will be auctioning one “gold edition” NFT for each round of the fight. The owner of Read more…
With vaccinations ramping up and theaters in major markets like Los Angeles and New York City slowly opening, a true return of movie-going in the United States may soon be upon us. This past weekend, for example, Warner Bros’ “Godzilla vs. Kong” pulled in $48.5 million domestically making it the Read more…
Three-time NBA champion Dwyane Wade has purchased an ownership stake in the Utah Jazz, joining majority owner and team governor Ryan Smith with plans to take an active role in the franchise and region. Wade, an eight-time All-NBA player with the Miami Heat, is the latest of several Hall of Fame-level players Read more…
Burger King is targeting the gamer cohort through an immersive virtual experience that links back to real-world rewards. By embedding The Menu Court in NBA 2K21, the brand has a chance to engage consumers who are spending massive amounts of time playing on consoles while cooped up at home during Read more…
On Friday, Kings of Leon will release their new album, titled When You See Yourself, in the form of a non-fungible token (NFT) — becoming the first band to ever do so. The band is actually dropping three types of tokens as part of a series called “NFT Yourself,” people involved in the Read more…
“Paramount+ will be the leader in live sports,” CBS Entertainment Group boss George Cheeks said today in a major streaming war throw down to the likes of Olympics and Premier League home Peacock. Coming partway through a delayed, glitchy and often repetitive corporate presentation of the March 4 launching ViacomCBS platform, Cheeks Read more…
Warner Media and HBO Max might have just rung the death knell of the moviegoing experience. Warner Bros. announced on Thursday that it plans to release all 17 of its films planned for 2021 on HBO Max and in theaters simultaneously, including major would-be blockbusters like Matrix 4, In the Heights and The Suicide Read more…
In a potentially transformative experiment in the way Hollywood distributes its movies, WarnerMedia said it will debut its blockbuster sequel Wonder Woman 1984 Christmas Day simultaneously in theaters and on its subscription streaming service HBO Max. In announcing the Wonder Woman decision, WarnerMedia CEO Jason Kilar positioned the move as a fan-friendly experiment in an Read more…
The NWSL is the world’s top women’s soccer league and, entering the year, was home to all 23 current US Women’s National Team players and many international stars. And thanks to a new partnership with CBS and Twitch, more people than ever were able to watch them play; the league Read more…
South Park will once again be visiting the Denver Broncos stadium in the form of throngs of character cardboard cutouts. Comedy Central on Friday announced that a portion of Empower Field at Mile High will be filled with all new cutouts, some from the recent hourlong “Pandemic Special” that premiered last month. Read more…