Amazon.com Inc. is investing in sports-card marketplace Dibbs, entering a booming collectibles industry as interest rises in alternative assets. Click here to read the story at bloomberg.com. Discussion Questions: What are collectibles? What do collectibles have to do with the business of sports and entertainment? Why do you think trading cards have Read more…
Adidas turns its game-clock back to the days of Jimmy Carter, disco balls and massive afros for a sneaker celebrating the launch of ESPN’s SportsCenter and the footwear giant’s own history. Click here to read the story at musebycli.o. Discussion Questions: What are industry trends? Why do you think brands Read more…
NASCAR and esports entertainment holding company Subnation have teamed up to bring the popular motorsports brand into the metaverse with persistent digital experiences that help fans engage more deeply. Click here to watch the story at digiday.com. Discussion Questions: What is digital marketing? Why is an effective digital marketing strategy important Read more…
Philadelphia 76ers President of Business Operations Chris Heck discusses the 76ers new six-year jersey patch deal with Crypto.com and the upcoming NBA season. Click here to watch the video on news.yahoo.com. Discussion Questions: What is crypto? What is sponsorship? How do brands determine which sports and entertainment properties to sponsor? What is Read more…
Streaming has been getting more and more of a foothold on the sports and entertainment industry. Especially in sports, there is more of a streaming presence if a league has recently signed a new rights deal. Click here to read the story at awfulannouncing.com. Discussion Questions: What are broadcast rights? Read more…
Facebook is getting into fantasy sports and other types of fantasy games. The company this morning announced the launch of Facebook Fantasy Games in the U.S. and Canada on the Facebook app for iOS and Android. Some games are described as “simpler” versions of the traditional fantasy sports games already Read more…
Last week, Bleacher Report released the first episode of its latest series, “Sneak This,” a 15-minute, five-part sketch comedy show hinged on sneaker culture — not exactly the usual content for a sports media company. Click here to read the story at digiday.com. Discussion Questions: What is advertising? What types Read more…
There’s still a reason for the brick-and-mortar retail store to exist — it just has to take on a new, futuristic meaning. And to find the best example of how that’s being done look no further than Nike, which over the past few years has been trying to perfect the Read more…
The NFL can’t wait to welcome fans back to full-capacity stadiums from Seattle to Miami in 2021, though Luddites apparently need not apply. Commissioner Roger Goodell plans on enforcing a new policy that will be a blow to scrapbookers everywhere: Ticket stubs are about to become a thing of the past, rarer Read more…
Shortly after signing an apparel deal with the NBA that would begin with the 2017-18 season, Nike sent representatives to meet with all 30 teams to introduce a novel idea. For most of NBA history, home teams wore white; road teams wore colors; and occasionally you’d see a throwback or an alternate Read more…