The universal breadth and appeal of sports continues to present brand sponsors with significant upside, both through exposure and how well consumers regard brands’ involvement. Combined, sports activations are doing more than boosting brand awareness—they’re leading to higher conversion rates. Click here to read the story at nielsen.com. Discussion Questions: Read more…
The 64th Annual Grammy Awards, originally scheduled for January 31 but postponed amid the Omicron surge, is finally set to take place this Sunday in Las Vegas. Click here to read the story at finance.yahoo.com. Discussion Questions: Why were the Grammys postponed? How might that postponement impact the Grammys? Why Read more…
Technology continues to revolutionize sports, whether experienced on the field or viewed from the couch, and innovations from these 10 companies are altering playing fields from little leagues to the majors. Fanatics entered the trading card business with a deal that for the first time offers a piece of the Read more…
Cheetos is debuting a “Hands-Free House” in Austin, Texas, during South By Southwest (SXSW) this month, per a press release shared with Marketing Dive. The immersive experience showcases hands free-devices that are compatible with people whose fingers are coated in orange “Cheetle” dust left from eating the Frito-Lay snack. Click here to Read more…
From visual effects to A-list celebrities, there’s a lot to pay attention to in the elaborate productions that are Super Bowl ads. So it’s easy for elements like music and voice-overs to be overshadowed. Still, for ads that can cost up to $7 million for just 30 seconds of airtime, it’s important Read more…
In a video posted to Twitter on Wednesday, Miami Heat basketball star Jimmy Butler said: “On Feb. 13, you’re going to hear some of the biggest names telling you to get into crypto. But they don’t know you, or your finances. Only you do. Trust yourself… and do your own research.” Click Read more…
When NFL legend Tom Brady retired from the NFL this week, he left the game as the career leader in passing yards (84,520) and touchdowns (624) — he also left with an estimated $475 million. Click here to read the story at marketwatch.com. Discussion Questions: Based on information from this Read more…
New trademark filings indicate New Balance is stepping into the metaverse. As of January 13, the sportswear company plans to use its branding for various virtual products including apparel, footwear, and sports equipment, according to trademark attorney Josh Gerben. As the world of NFTs and digital fashion grows more popular Read more…
Stephen Curry’s latest signature sneaker, the Under Armour Curry 9 is set to release in Australia this week. The seven-sneaker collection is inspired by Sesame Street’s Muppets, with each shoe in the “Street Pack,” paying homage to some of the most iconic characters. Click here to read the story at sportingnews.com. Discussion Read more…
TThe NCAA is investigating two “high-profile” NIL deals involving football players at BYU and Miami “for potential violations of the association’s interim rules regarding new marketing rights for college athletes,” according to Sportico’s Daniel Libit and Eben Novy-Williams. Click here to read the story at bleacherreport.com. Discussion Questions: What are Read more…