2.2 - Fandom
After 47 Years, Star Wars Blue Milk Is Finally Coming to Stores
And, yes, it will be available for Star Wars Day. Click here to read the story at yahoo.com. Discussion Questions:
3.2 - Entertainment Biz Fundamentals
Barbie’s hot pink flip phone is coming to the real world this summer
If you were wondering when brands will finally stop trying to cash in on the Barbie craze, the answer is, somehow, not yet. Click here to read the story at engadget.com. Discussion Questions:
11.3 - Social Issues in SEM
ESPN’s NFL Booth Jackets Give Nike $2M in Free Publicity
In an NFL playoffs full of streaming debuts and record ratings, those who watched the Baltimore Ravens beat the Houston Texans last Saturday may have noticed another notable first: ESPN anchors Troy Aikman and Joe Buck sporting matching Nike jackets. Click here to read the story at sportico.com. Discussion Questions:
2.2 - What is SEM
‘Avatar: The Way Of Water’s $170M+ Promo Push, Led By Mercedes-Benz & More, Rides Sequel’s Opening Wave
Buttressing the $441.6M global opening of Avatar: The Way of Water this past weekend –the 11th best ever– is a curated promo partner campaign assembled by Disney; a lineup that reflects the eco-friendly and technologically advanced sensibilities of the James Cameron-directed epic. Click here to read the story at deadline.com. Discussion Questions:
2.6 - Advertising
Carl’s Jr. and Hardees tie into Jurassic World Dominion with dinosaur-themed menu
Carl’s Jr. and Hardees teamed up with Universal Pictures to introduce a new Primal Menu that ties in with the June 10 release of Jurassic World Dominion, the final film in the dinosaur-themed franchise. Click here to read the story at restaurantbusinessonline.com. Discussion Questions: What is product placement? What is Read more…
3.2 - Entertainment Biz Fundamentals
Ad-free? Think again: The product placement business is only getting bigger
Product placements are all around you, even if you don’t notice them. While many people subscribe to premium streaming services in order to avoid ads, product placements are built into lots of movies and TV shows, from Emily on Emily in Paris wearing Zeus + Dione to The Home Edit using products from The Container Store. Click here Read more…
11.1 - Publicity
Doorbells, chicken and special edition biscuits: why are The Batman’s tie-ins such a joker?
By all accounts, The Batman will be a dark, dark movie. Taking its visual cues from Seven, and featuring a protagonist who has a breakdown and finds himself lured into intractable ethical murk by the suffocating power of vengeance, all signs point to the film being three hours of grot and depression Read more…
11.1 - Functions of Communications
And just like that… Peloton does damage control after Sex and the City death
* SPOILER ALERT * THIS NEWS STORY MIGHT CONTAIN SPOILERS FOR HBO’S SEX & THE CITY REBOOT! HBO Max’s Sex and the City reboot And Just Like That… premiered Thursday with a shocking twist at the end of the first episode (dare I say a Big shocking twist?). And it Read more…
2.6 - Advertising
‘Eternals’ Strikes Lightning With $100M Promo Partner Campaign; Best For MCU During Pandemic
Among film distribution executives in town, there’s a saying about Disney’s theatrical releases, in particular their Marvel titles: That they’re “five quad” movies. Click here to read the story at deadline.com. Discussion Questions: From an entertainment marketing perspective, what is a “tie-in”? How might the concept of tie-ins be illustrated Read more…
3.2 - Entertainment Biz Fundamentals
Some product placement resonates with TV viewers more. Here’s the trick.
In “The Variant,” an episode from the Disney+ hit streaming show Loki, it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap, and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with Read more…