In the cinematic realm, the battle of the summer (and possibly the century) is about to unfold as two entertainment juggernauts face head-on in the ultimate Barbenheimer phenomenon. Click here to read the story at collider.com. Discussion Questions:
Barbie’ reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here’s how their marketing team pulled it off. Click here to read the story at entrepreneur.com. Discussion Questions:
Moviegoers rejoice: MoviePass is back for yet another showing. The company just announced its new points-based system, which will allow users to earn points for every film they see, along with a tiered approach, letting them choose from several plans. Click here to read the story at fastcompany.com. Discussion Questions:
It’s a franchise based on a 2,000-word article that appeared in Vibe magazine in 1998. Its characters have sprung wholly from itself, rather than from a decades-deep well of recognizable figures and branding. Click here to read the story at theringer.com. Discussion Questions:
TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically on the app even if they’ve been outside the mainstream for decades. Click here to read the story at businessinsider.com. Discussion Questions:
“Guardians of the Galaxy Vol. 3,” the conclusion to Marvel’s trilogy about an extraterrestrial crew of misfits, kicked off with $114 million in its domestic box office debut. Click here to read the story at variety.com. Discussion Questions:
As the final whistle blows on an iconic 30-year partnership between Fifa and EA Sports, we sit down with the brand and its creative agency Uncommon who are tasked with reinventing the world’s most successful video game franchise. Click here to read the story at thedrum.com. Discussion Questions:
His voice has become iconic and it’s never good news when he calls — but 2 million people had custom chats with Ghostface as part of the marketing campaign for Scream VI, a sign the idea rang true with fans. Click here to read the story at hollywoodreporter.com. Discussion Questions:
Universal Music Group posted booming results for 2022, with revenues soaring 21.6% to nearly $10.95 billion, driven by streaming and a strong performance from its recorded music and publishing divisions. Click here to read the story at variety.com. Discussion Questions:
Over the last few years, video games have penetrated pop culture in a big way. Everyone seems to want a piece: the most popular franchises, like Halo, The Last of Us, and League of Legends, all have hit TV shows, while Netflix is trying to make gaming a pillar of its future. Click here Read more…