Philadelphia 76ers President of Business Operations Chris Heck discusses the 76ers new six-year jersey patch deal with Crypto.com and the upcoming NBA season. Click here to watch the video on news.yahoo.com. Discussion Questions: What is crypto? What is sponsorship? How do brands determine which sports and entertainment properties to sponsor? What is Read more…
Streaming has been getting more and more of a foothold on the sports and entertainment industry. Especially in sports, there is more of a streaming presence if a league has recently signed a new rights deal. Click here to read the story at awfulannouncing.com. Discussion Questions: What are broadcast rights? Read more…
Comcast-owned NBCUniversal has recently sold 30-second ads for Super Bowl LVI for a record $6.5 million, and has nearly sold out advertising slots for the upcoming Beijing Winter Olympics, a company executive said on Wednesday. Click here to read the story at reuters.com. Discussion Questions: According to this story, are Read more…
For the first time since 1997, a tennis major championship will not have Serena and Venus Williams, Roger Federer or Rafael Nadal in the main singles draw. Yet the possibility of Novak Djokovic winning the Grand Slam, plus upgraded high-end hospitality packages, have U.S. Open officials optimistic about attendance at Read more…
Disregard the NFL’s 20% drop in revenue during the pandemic-impacted 2020 season, to an average of $381 million per team. Forget that operating income (earnings before interest, taxes, depreciation and amortization) plummeted to an average of $7.1 million a team, from $109 million the previous season. The fact is, money Read more…
Major League Baseball’s Field of Dreams game was a dream come true for Fox Sports. The network announced MLB’s movie-themed contest between the New York Yankees and Chicago White Sox attracted an average of 5.9 million viewers across TV and streaming, and was most-viewed MLB regular-season game on the network Read more…
Despite making moves to strengthen its omnichannel ecosystem, NBCU proved to be too fragmented in its coverage of the Tokyo Olympics, confusing consumers and leading to the broadcaster’s lowest-ever Olympics’ ratings. While viewership was forecast to be low due to the continued threat of COVID-19 and the lack of live Read more…
Paris Saint-Germain President Nasser Al-Khelaifi says the world will be “shocked” by the financial revenues generated by the club’s signing of global soccer superstar Lionel Messi. Messi signed a two-year deal with PSG, with an option for a third, that will net him an annual salary of $41 million plus Read more…
A bond-financed stadium for the Las Vegas Raiders continues to show signs of struggling, even with a bounce-back in tourism to support the debt. Clark County, Nevada, which is home to the gambling hub city of Las Vegas, is expected to draw on its debt service reserve fund Tuesday to Read more…
Marketing a Hollywood summer event pic is never an easy task. But this year, studios don’t just have to worry about the competition — they have to get people back in the habit of going to the movies after a devastating pandemic. Click here to read the story at hollywoodreporter.com. Read more…