Eleven Times Fewer March Madness Brackets Completed For Women’s Tournament, But There’s Still Cause For Optimism

ESPN had 17.3 million brackets completed for their Men’s NCAA Tournament Challenge. Despite the NCAA’s efforts to raise the visibility of the women’s tournament and even the playing field between the two tournaments, a mere 1.5 million brackets were completed for ESPN’s Women’s NCAA Tournament Challenge.  Click here to read Read more…

NCAA March Madness Ad Inventory Is Sold Out, With CBS Sports And Turner Citing Near-Double-Digit Rate Increases In Comeback From Worst Of Covid

The CBS and Turner Sports airing of “NCAA Men’s College Basketball Tournament” is virtually sold out CBS Sports and Turner have sold out virtually all ad inventory for the upcoming NCAA Men’s Basketball Tournament, punctuating a turnaround for the marquee event after two compromised Covid seasons. Click here to read the Read more…