The decision to simulcast all five NBA Christmas Day games on ABC paid off in the ratings. Despite facing the first ever Christmas NFL tripleheader, the NBA’s five-game Christmas Day slate averaged 4.27 million viewers across ABC and ESPN, per Nielsen fast-nationals — up 5% from last year (4.08M), if Read more…
Nothing says big-time holiday hoops like a school play featuring “Non-Stop,” a zealous geek billed as the NBA’s biggest fan. Click here to read the story at musebycl.io. Discussion Questions:
The Cowboys are trying to keep up with the Joneses. Click here to read the story at profootballtalk.com. Discussion Questions:
The Los Angeles Rams are urging fans who have tickets to their nationally televised Christmas Day game but don’t plan to attend to donate them to charity. Click here to read the story at yardbarker.com. Discussion Questions:
The Braves cashed in on a World Series championship season by generating franchise-record revenue. Click here to read the story at ajc.com. Discussion Questions: What is revenue? Why is revenue important to sports teams like the Atlanta Braves? How do sports teams generate revenue? What do you think represents a Read more…
Led by the eye-popping $7 billion Golden State Warriors, the average NBA team is now worth $2.86 billion, 15% more than a year ago, an impressive feat considering the stock market is down more than 15% over the same span. Click here to read the story at forbes.com. Discussion Questions: Read more…
The Chicago Bears offered up the first look at their conceptual plans for their potential new home in Arlington Heights, releasing a letter to residents ahead of a community meeting to discuss their massive design. Click here to read the story at nbcchicago.com. Discussion Questions: As it relates to the Read more…
When the National Football League’s regular season kicks off Thursday, millions of fans will settle into their easy chairs to watch America’s biggest, richest sport. But a different, multibillion dollar match will unfold a week later. Click here to read the story at finance.yahoo.com. Discussion Questions: What are broadcast rights? Read more…
The Big Ten’s new $7 billion media rights deal will string the conference’s top football games across three major networks each week, creating an NFL-style television schedule on Saturdays. Click here to read the story at news.yahoo.com. Discussion Questions: What are media rights? Why are media rights important to a Read more…
Major leagues are increasingly planning to balance direct-to-consumer fan relationships (like NFL+) with billion-dollar rights deals from Disney, Comcast or tech giants like Apple and Amazon. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is distribution? Why is distribution an important function of marketing? How might this Read more…