Bridgestone Corp. will support the Tokyo Olympics and Paralympic games as a key sponsor as long as the safety of participants is secured, Chief Executive Officer Shuichi Ishibashi said. The Japanese tiremaker won’t invite guests from overseas, including dealers, for the delayed games, Ishibashi said in an interview. Organizers have already made the Read more…
JPMorgan (JPM.N) said on Friday it regretted supporting soccer clubs in launching a breakaway European Super League after the plan collapsed earlier this week due to a storm of protest from fans and politicians. “We clearly misjudged how this deajkf;l would be viewed by the wider football community and how it might Read more…
Get ready for the rich golfers to get even richer. The PGA Tour is implementing a $40 million bonus program that will reward the most popular players on tour. Click here to read the story at yard barker.com. Discussion Questions: Why do you think the PGA Tour is planning to Read more…
Move over, Madrid. Spain has a new No. 1. Barcelona tops the Forbes list of the world’s 20 most valuable soccer teams for the first time, knocking Real Madrid to No. 2. Barcelona is valued at $4.76 billion, just nudging out Real Madrid at $4.75 billion. The top spot had been monopolized Read more…
Three-time NBA champion Dwyane Wade has purchased an ownership stake in the Utah Jazz, joining majority owner and team governor Ryan Smith with plans to take an active role in the franchise and region. Wade, an eight-time All-NBA player with the Miami Heat, is the latest of several Hall of Fame-level players Read more…
A new age in collegiate athletics is dawning. While we are not sure the degree of control student-athletes will have, the consensus is that at some point, the NCAA will soon allow them to monetize on their name, image and likeness (NIL). Click here to read the story at si.com. Read more…
Major League Baseball has taken its lumps the past decade. An audience too old, a game too slow and a dearth of marketable stars have it doomed, shout the naysayers. Not to mention the crumbling regional sports network model and potential labor strife, which have added more fuel to the Read more…
March Madness is the NCAA’s biggest money maker, but it’s also lucrative for conferences. That’s because the NCAA bases certain aspects of its annual distributions calculations on basketball performance in its men’s postseason tournament. A unit system tallies how revenue is distributed through two key NCAA funds, which will distribute a combined $222.5 Read more…
Charlotte FC was awarded Major League Soccer’s 28th club in late 2019. But late last month, the franchise became the first to sell personal seat licenses (exclusive ownership rights for a specific location that can be passed down or transferred) as a prerequisite for purchasing season tickets. Fans who wish sit in Read more…
When the NBA introduced sponsored jersey patches in 2017, uniform advertising became a “when, not if” proposition for the rest of North America’s most prominent leagues. And with the COVID-19 pandemic wreaking financial havoc on the sports industry, that “when” is now for two of the country’s major team sports. Read more…