The umpire calls ball four and all hell breaks loose. Rather than trotting to first base, the batter breaks into a sprint and doesn’t stop, rounding the bag at full speed. The catcher jumps up and throws to the shortstop, who tosses to the second baseman. Click here to read the story Read more…
The Milwaukee Bucks, in their quest to repeat as NBA champions, this weekend will begin playing the Boston Celtics in the Eastern Conference semifinals. Off the court, the team is seeking $4 million annually for entitlement rights to its plaza inside Deer District, a 30-acre property that sits outside their arena. Read more…
Major League Baseball players’ uniform sleeves will sport corporate-sponsored patches beginning next season, and decals on batting helmets could come as early as this postseason, an MLB source said Friday. Click here to read the story at bostonglobe.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports and entertainment Read more…
For decades, the world’s biggest professional wrestling organization had sold its premium live events like Wrestlemania and SummerSlam on a pay-per-view (PPV) basis via cable and satellite television providers. Click here to read the story at sportspromedia.com. Discussion Questions: What is an industry pioneer? What is technology? According to this Read more…
The CBS and Turner Sports airing of “NCAA Men’s College Basketball Tournament” is virtually sold out CBS Sports and Turner have sold out virtually all ad inventory for the upcoming NCAA Men’s Basketball Tournament, punctuating a turnaround for the marquee event after two compromised Covid seasons. Click here to read the Read more…
Faced with the lingering effects of a global pandemic, empty stands and a politically fraught situation in Beijing, NBC Sports was prepared for the worst with the Winter Olympics, and from a TV ratings standpoint that’s what it got. Click here to read the story at latimes.com. Discussion Questions: What Read more…
Dave & Buster’s has partnered with mixed martial arts organization UFC to broadcast every one of its fights in its restaurants, the eatertainment chain announced Thursday. Click here to read the story at restaurantbusinessonline.com. Discussion Questions: What is different about the UFC’s business model from a viewership perspective when compared Read more…
Boston Celtics head coach Ime Udoka popped up from the team bench, and before I knew it, he was blocking my view. Indiana Pacers coach Rick Carlisle was close enough for me to see his Cole Haan shoes, and I saw a Lance Stephenson 3-pointer from an angle I’d never Read more…
NBC has designated Feb. 13 as “Super Gold Sunday,” and with less than a month to go before the NFL title tilt and the Winter Olympics align for the very first time, the ad dollars are piling up like so much alpine powder. Click here to read the story at sports.yahoo.com. Discussion Read more…
In 2017, I sat with Dallas Cowboys owner Jerry Jones in training camp and we talked about the state of the league. We chewed on his upcoming Hall of Fame speech, batted around the idea of the NFL attempting to get a marketing foothold in China, and finished up chatting a bit Read more…