TV ratings for North America’s top women’s soccer league are up a whopping 493%. Here’s how they succeeded as other sports are losing viewers.
The NWSL is the world’s top women’s soccer league and, entering the year, was home to all 23 current US Women’s National Team players and many international stars. And thanks to a new partnership with CBS and Twitch, more people than ever were able to watch them play; the league Read more…